Core Values Constitute A Beverage Giant

Core Values Constitute A Beverage Giant

While known as a family corporation, Tan Hiep Phat always evaluates individuals by their core values, not by their closeness.
Tan Hiep Phat's centennial vision: Dive in Challenges to Assess Independent Viability

Tan Hiep Phat's centennial vision: Dive in Challenges to Assess Independent Viability

Growing up with Tan Hiep Phat, Phuong Uyen Tran, the group's Deputy CEO, is passionate about her parents' lifelong legacy. To build a business that can last for more than 100 years, Phuong and the next generations of leaders choose to uphold independence and transparency and set up a system that can operate smoothly, transparently, and professionally without having to depend on any individual.
Tan Hiep Phat Accelerates Digitalization in the Suppply Chain

Tan Hiep Phat Accelerates Digitalization in the Suppply Chain

The CEO of Tan Hiep Phat Beverage Group (THP) Tran Qui Thanh has an ambitious plan to reach US $1 billion with a super platform to digitize commerce.
Historic Landmarks Of THP's Development

Historic Landmarks Of THP's Development

Founded in 1994, Tan Hiep Phat Beverage Group (THP) is Vietnam's largest FMCG (Fast-moving Consumer Goods) business. As a big beverage corporation in Vietnam, the development of Tan Hiep Phat is nothing short of a Vietnamese success story.
Tan Hiep Phat's CEO Tips on How to Run the Business Effectively

Tan Hiep Phat's CEO Tips on How to Run the Business Effectively

Fobes businesswoman, CEO Uyen's worldview has merged globalization with localization, drawing on both her international education and her experience working for the multinational firm founded by her parents. As East joins West in the world of business and Asian multinationals continue to rise, her wisdom and insights will guide us ahead.
Deputy CEO Phuong Uyen Tran on the Importance of Innovative Digital Transformation

Deputy CEO Phuong Uyen Tran on the Importance of Innovative Digital Transformation

Tan Hiep Phat's Deputy CEO said innovation needs attention from both leaders and employees to drive a business to success.
How to Lead Multi-national Business Through Hardships: Advice from Phuong Uyen Tran

How to Lead Multi-national Business Through Hardships: Advice from Phuong Uyen Tran

"Many businesses experience difficulties when they do not start small and slowly build to greater heights," says the businesswoman.
The Formula for Business Success - Customers Satisfaction: CEO Phuong Uyen Tran

The Formula for Business Success - Customers Satisfaction: CEO Phuong Uyen Tran

CEO Phuong Uyen Tran provided her insights on the importance of customer happiness to a company's success. "It's no secret", according to Phuong, "in order for a business to succeed, the people who buy your product or service must be satisfied".
Battling Sexism in Workplace: Phuong Uyen Tran's Advice for Young Generations

Battling Sexism in Workplace: Phuong Uyen Tran's Advice for Young Generations

Across the world, women are gaining the opportunity to pursue their dreams. However, sexism is still a barrier. Tan Hiep Phat Deputy CEO Phuong Uyen Tran shares her experience and advice to cope with gender issues in the office.
Tan Hiep Phat Deputy CEO Phuong Uyen Tran: Keys to Success in Business

Tan Hiep Phat Deputy CEO Phuong Uyen Tran: Keys to Success in Business

The businesswoman shares her viewpoint on key factors that lead a business through storms to earn success.
Phuong Uyen Tran: Biggest Treasure in Dr. Thanh's Million Dollar Legacy

Phuong Uyen Tran: Biggest Treasure in Dr. Thanh's Million Dollar Legacy

No money in the world can compare with the love Thanh Quy Tran has for his two daughters.
THP's Leader Shares Key To Stay Strong Amid Covid-19

THP's Leader Shares Key To Stay Strong Amid Covid-19

Covid-19 has brought very new experiences for both leaders and employees. It is most necessary to identify scenarios about the economy, business environment, and consumer taste to choose a solution.
Dr. Thanh Herbal Tea: Tan Hiep Phat’s “Green source” to Ensure Employees' Health

Dr. Thanh Herbal Tea: Tan Hiep Phat’s “Green source” to Ensure Employees' Health

Hundreds of enterprises have implemented the “three on-site” model over the past few months, each of which faces its own problems and is finding ways to best exploit the model. Tan Hiep Phat has found itself a “green source” of energy to calm more than 1000 employees applying the model in its different factories.
Accomplished CEO Explains Success, Overcoming Covid Hardships

Accomplished CEO Explains Success, Overcoming Covid Hardships

Phuong Uyen Tran, Tan Hiep Phat Deputy CEO attended a talk show held by GIVERS Cafe on Sept. 12, where she answered questioned relating to running a business in the pandemic raised by Vietnamese small and medium enterprises
Vietnamese Corporations Take on the Covid-19 Fight

Vietnamese Corporations Take on the Covid-19 Fight

During the pandemic, a corporation should choose either to 'hibernate' (close factories) or take on the fight, said Hoang Tien Nam, CEO of FPT Telecom, one of Vietnam's largest ICT companies. FPT does not hibernate as the citizens need the internet now more than ever. Tan Hiep Phat Group also chose to stay on to provide consumers with healthy, beneficial drinks.
Deputy CEO Reveals Tan Hiep Phat's 'Survival Vaccine'

Deputy CEO Reveals Tan Hiep Phat's 'Survival Vaccine'

Tan Hiep Phat Deputy CEO Phuong Uyen Tran said that spiritual strength and core values were the biggest motivation for a business to survive this unprecedented challenge.
Beverage Industry Giant Practices 'Integrity Engagement'

Beverage Industry Giant Practices 'Integrity Engagement'

Despite the worsening pandemic, Tan Hiep Phat's employees are guaranteed to keep their regular jobs, while their income is even increased.
Female Deputy CEO and Author of "Compete with Giants" Stays Calm Piloting Amid Covid Storm

Female Deputy CEO and Author of "Compete with Giants" Stays Calm Piloting Amid Covid Storm

Uyen Phuong Tran, deputy CEO of Tan Hiep Phat Group and author of groundbreaking book “Compete with Giants,” has refused to panic despite the Covid storm around her and her business
Vietnamese Businesses Prioritize Healthy People Over Profits

Vietnamese Businesses Prioritize Healthy People Over Profits

The worsening pandemic has given struggling businesses little hope. However, some Vietnamese companies are going against the odds. For example, the Tan Hiep Phat (THP), a large scale beverage corporation in Vietnam, has gradually gained prestige in the international arena.
Family coaching - a turning point to sustainable development in family-owned businesses

Family coaching - a turning point to sustainable development in family-owned businesses

"Family-owned businesses only work well when there is good communication between different family members and across the generations.", said Tan Hiep Phat Group Deputy CEO Phuong Uyen Tran.
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