Assoc. Prof. Dr. BUI HOAI SON

In the new era, promoting the soft power of Vietnamese culture encounters numerous challenges. To overcome these obstacles and transform them into opportunities for development, it is essential to clearly identify the current barriers and devise strategic solutions to preserve and enhance Vietnamese cultural identity.

Promoting the soft power of culture is an important task for Vietnam to strengthen its position and affirm its identity in the international arena. To achieve this goal, it is necessary to focus on the following key factors.

Culture, as the repository of a nation's essence, not only preserves identity but also serves as a strategic asset to elevate Vietnam's standing among international peers. Amid Vietnam's modernization efforts, culture serves as a soft power, strengthening national unity and projecting a positive, friendly, and vibrant image to the global community. Thus, cultivating culture alongside socio-economic development will be a paramount task for Vietnam to assert its position and identity in the new era.