HONG KONG SAR - Media OutReach - 7 August 2021 - Together, they will be launching their first online charity campaign - Honour Life, Pets for Life, this summer to raise awareness for the welfare of abandoned dogs. The campaign will run from 7August to 30 Sept 2021, where Dilys' Collection will donate 10% of revenue from each piece sold under their brand YOUNG BY DILYS' to the non-profit.

Today, the partnership has officially commenced with YOUNG BY DILYS' sponsoring DRAI's charity premiere for Sandra Ng Kwan Yu's new film, "Zero to Hero", for a group of underprivileged children suffering from Angelman Syndrome. The film is based on the real-life story of So Wa-Wai, a Hong Kong athlete who's participated in five Paralympic Games and his mother's endless support on his path to success. According to Tang, "the purpose of this event is to give the children an opportunity to have an exciting afternoon in the K11 Art House Cinema while reinforcing the message that one's humble beginnings do not set the tone for the rest of one's life."

"We have seen an increase in the number of dogs being abandoned during the pandemic as a result of their owners' relocation or other circumstances gave the current economic environment. We have decided to collaborate with DRAI because they stand out from other animal rescue shelters. Not only do they strive to rehome abandoned pups, but they also nurse the sick back to health and provide training for suitable dogs to become skilled Pet Therapists. Once they are trained, they can, in turn, offer emotional support to help comfort people in need" says Dilys Young, bespoke jewelry designer and founder of Dilys' Collection.

Before the pandemic struck, DRAI regularly worked with other organizations to host charity events, where they visit elderly homes, the physically impaired, and patients with mental health conditions with their rehomed therapy dogs. "The COVID-19 pandemic has also caused cases of mental illnesses to spike, along with surging demand for therapy dogs. I want to promote the belief that humans and canines should take care of each other," says the generous philanthropist and founder of DRAI, Whitney Tang, "thus completing our dog rescue lifecycle."

Play 'Your' Part in this Meaningful Charity Campaign

You are invited to take part in this charity campaign. Shop with YOUNG BY DILYS' online [LINK] or visit their showroom in Central for a bespoke jewelry experience. The brand's fine jewelry pieces are modern amulets and all handcrafted in-house. Their designs are mainly inspired by symbols that carry distinctly positive energies. Not only do they cater to humans but their Precious Collection is dedicated to your loyal furry friends too. As a small gesture of appreciation, shoppers will be awarded a certificate to commemorate their contribution to this meaningful campaign, along with a reward of HK$200 store credit for their next purchase.

Instagram: @youngbydilys

Facebook: @youngbydilys

Online store: www.youngbydilys.com

Address: Dilys' Collection, Room 2305, 23/F, New World Tower, 16-18 Queen's Road Central, Central

Opening Hours: 10:30am- 6:30pm

DRAI website: https://dogrescueaction.com/

https://www.facebook.com/dogrescueaction999/

Charity REF NO: 91/16872

#DilysCollection