In this context, the Technology-Enabled Safe Food Kiosk – VIVINA FOOD HUB model, pioneered by Globaltech Group, the operator of VIVINA, Vietnam’s National Multi-Utility Digital Platform, and recently introduced at the 9th Congress of the Vietnam Union of Science and Technology Associations (VUSTA), stands as a clear demonstration of a breakthrough approach: integrating traditional commercial infrastructure with digital technology and next-generation logistics.

The Technology-Enabled Safe Food Kiosk – VIVINA FOOD HUB, which also serves as a UAV-based cargo delivery and receiving station within the ecosystem of VIVINA, Vietnam’s National Multi-Utility Digital Platform, has attracted considerable attention from delegates and members of the media.

Technology-Enabled Safe Food Kiosk - VIVINA FOOD HUB: turning ‘touchpoints’ into a digital business model. Putting the Party’s and the State’s major policy orientations into practice requires more than policy directives and official documents; they must be concretized through viable socio-economic models capable of generating broad-reaching and substantive impact.

In this context, the Technology-Enabled Safe Food Kiosk – VIVINA FOOD HUB model, pioneered by Globaltech Group, the operator of VIVINA, the National Multi-Utility Digital Platform, and recently introduced at the 9th VUSTA Congress, stands as a clear demonstration of a breakthrough approach: integrating traditional commercial infrastructure with digital technology and next-generation logistics.

From “Points of Sale” to “Digital Trade Hubs” – The Transformation of Micro-Distribution Channels

The VIVINA FOOD model is positioned as more than simply a food cart or mobile food stall. Each VIVINA FOOD Kiosk (HUB) serves as an important physical touchpoint within the VIVINA digital ecosystem, creating multidirectional connections among consumers, producers, cooperatives, household businesses, and the logistics system.

The fundamental difference between this model and traditional points of sale lies in its digital integration. Every product sold at the Kiosk is equipped with a QR code or barcode, enabling buyers to instantly and transparently access information via their mobile devices, including product traceability, manufacturer details, and expiration dates.

Kiosk operators are not permitted to independently introduce unverified goods or goods of unclear origin for sale. All goods must go through the verification and distribution process of the VIVINA digital platform, helping standardize the quality of incoming products and build consumer trust, particularly at high-traffic locations such as school entrances and industrial zones.

Another notable economic feature of the model is its contribution to addressing the long-standing challenges of food safety and urban sanitation. Rather than relying on informal street vendors and makeshift food carts, VIVINA FOOD Kiosks aim to replace them with a coordinated network of standardized retail points that meet hygiene standards, contributing to a more civilized and modern commercial environment. This represents a systematic “upgrade” of a market segment that has long carried inherent risks, generating benefits for consumers, producers, and regulatory authorities alike. Connecting the ‘Four Stakeholders’: Bringing Vietnamese Technology and Products Closer to Consumers.

Bui Thi Minh Hoai, Politburo Member, Secretary of the Party Central Committee, Secretary of the Party Committee of the Vietnam Fatherland Front and Central Mass Organizations, and President of the Central Committee of the Vietnam Fatherland Front listened to former VUSTA President Phan Xuan Dung introduced the Technology-Enabled Safe Food Kiosk – VIVINA FOOD HUB model, alongside newly elected VUSTA President Chau Van Minh, who was elected President of the Vietnam Union of Science and Technology Associations for the 9th term, 2026-2031.

The core element that positions this model as a potential catalyst for change in the supply chain of food and essential goods is its “Four Stakeholders” connectivity model: Producers – Scientists – Regulators – Businesses.

Producers (farmers, cooperatives, and small and medium-sized enterprises): They gain an additional direct-to-consumer (D2C) distribution channel, expanding market access for OCOP products, clean agricultural produce, regional specialties, and high-quality Vietnamese goods.

Scientists: They contribute foundational technologies, digital solutions, data, and innovation, helping translate the spirit of Resolution No. 57-NQ/TW, which identifies science and technology and digital transformation as key drivers of development into practical applications.

Regulators: They gain a micro-scale commerce and logistics model integrated with digital transformation, enabling easier monitoring and management while facilitating the development of an appropriate legal framework and promoting local economic development.

Businesses: This includes Globaltech Group and its partners, who undertake investment, operations, market development, and ecosystem building.

According to the developers, the VIVINA FOOD Kiosk model is a clear demonstration of how the spirit of Resolution No. 68-NQ/TW, dated May 4, 2025, on the development of the private sector, is being put into practice by creating livelihood opportunities for people and promoting entrepreneurship through a lean, low-cost business model that is systematically managed on a digital platform. Towards Next-Generation Logistics: Expanding the Network and Preparing for UAVs. Going beyond the retail model, one of VIVINA FOOD’s long-term and breakthrough visions is to integrate UAV-based delivery infrastructure (Unmanned Aerial Vehicles). Specifically, under the plan, selected HUBs deemed suitable will be studied and proposed for controlled pilot operations as UAV take-off and landing stations for receiving and handing over goods to UAVs, subject to approval by the competent authorities. This is expected to help address last-mile logistics challenges and facilitate the distribution of goods to areas that are difficult to access.

Vu Trong Que, Director of the Ninh Binh Provincial Department of Science and Technology, and other delegates learns about the Technology-Enabled Safe Food Kiosk – VIVINA FOOD HUB model, which also serves as a UAV take-off and landing site for multi-utility deliveries through VIVINA, the National Multi-Utility Digital Platform.

VIVINA’s development orientation through 2030 is to connect and develop 100,000 VIVINA sales and delivery/pickup points, including 10,000 VIVINA FOOD Kiosks (HUBs), and move towards a regulatory sandbox for 350–500 integrated HUBs serving as UAV take-off and landing stations for receiving and handing over goods to UAVs across 34 provinces and centrally governed cities.

These figures and business targets point to a sustained and systematic investment strategy, positioning the company to keep pace with the global trend toward Logistics 4.0 and bringing Vietnam closer to establishing a unique hybrid distribution network integrating physical, digital, and aerial channels.

The presence of VIVINA FOOD Kiosks at a major event such as the VUSTA Congress is not merely a product showcase or launch; it signals a new direction in digital economic development: using technology as the foundation, focusing on micro-markets, and placing Vietnamese products at the center, paving the way for a new phase of development with greater speed and efficiency.

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