An Bang beach - a shining destination in Vietnam's central region

In the global tourism landscape, cuisine is becoming a special "language" for countries to define their image and win over tourists. With its rich and distinctive culinary traditions, Vietnam has a great opportunity to transform its culinary culture into a national asset.

During the nine-day Lunar New Year (Tet) holiday of the Year of the Fire Horse 2026, Vietnam’s tourism sector welcomed approximately 14 million visitors, marking a 12% increase compared to the same period in 2025. The spring tourism landscape recorded balanced growth in both domestic and international arrivals, spreading from major urban centers to numerous localities and generating momentum toward the sector’s 2026 growth targets.

According to the French online newspaper Journal du Net (JDN), Vietnam is emerging as one of the world’s most affordable destinations, particularly attractive to Europeans seeking a place to live or enjoy an extended stay.

In the early days of the Lunar New Year of Binh Ngo 2026, Da Nang consecutively welcomed international cruise ships carrying nearly 4,200 European and American visitors for sightseeing tours. The arrivals created a vibrant atmosphere from the very beginning of the year and signaled a promising start to the city’s marine tourism season.