Vietnam is showcasing its rich cultural heritage, tourism and cuisine at the 36th Hong Kong Book Fair, which opened at the Hong Kong Convention and Exhibition Center (China) on July 15 and runs through July 21.

On July 13, the Vietnam Institute of Culture, Arts, Sports and Tourism under the Ministry of Culture, Sports and Tourism held a seminar titled “Cuisine and the development of Vietnam’s tourism”. The seminar gathered managers, experts, researchers, and businesses to recommend solutions to bringing cuisine values into play as a cultural resource, contributing to enhancing competitiveness and creating Vietnam’s tourism brand in the context of international integration.

On the evening of July 8, at Pho Saigon Restaurant in Vienna, Austria, the Vietnamese Embassy in Austria, in coordination with the We Love Pho Association, the Ninh Binh Culinary Culture Association, and Vietnamese culinary artisans and experts, organized a program titled “Pho and Culinary Culture: Bringing Vietnamese Identity Closer to Europe and the World.”The event was one of the stops on the Journey of Pho and Vietnamese Culinary Culture Across Europe, contributing to the promotion of Vietnam’s image, people, and cultural values to international friends.

On July 5, Vietnam's exhibition booth attracted a large number of visitors at WTO Open Day 2026, held at the headquarters of the World Trade Organization (WTO) in Geneva, Switzerland, helping to promote the country's culture and image to the international community.