From a Bottle of Refreshment to a Chance to Win VND 100 Million (US$3,800): What's Captivating Consumers?

Under the scorching midday sun, Quoc Hung, a factory worker in Di An, Ho Chi Minh City, took advantage of his lunch break to stop by a roadside shop and grab a bottle of Number 1 Energy Drink to quench his thirst and recharge for the rest of his workday.

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Just minutes after entering the promotional code hidden beneath the bottle label, his phone displayed a winning notification. By that evening, VND 50,000 (approximately US$1.90) had been credited directly to his mobile phone account.

It was a routine action—but the outcome was anything but ordinary.

As of now, the “Scratch & Win Instantly” promotion featuring Dr Thanh Herbal Tea, Zero Degree Green Tea, and Number 1 Energy Drink still has more than 100,000 prizes remaining, with thousands of prizes awarded every day.

In the scorching midday heat, a bottle of Dr. Thanh Tea not only helps to cool the body, refresh it, and dispel the heat, but also opens up an unexpected experience for many people this summer.

Easy to Play: No App Required, No Registration—Simply Enter the Code

One of the key reasons the campaign has quickly attracted widespread participation is its remarkably simple entry process.

Consumers do not need to download an app, create an account, or provide any personal information. Every step has been designed so that virtually anyone can participate immediately.

After purchasing a promotional bottle of Number 1 Energy Drink, Dr Thanh Herbal Tea, or Zero Degree Green Tea, participants simply peel back the label to reveal the unique code inside, then either enter it directly at www.xengaytrunglien.vn or send it via SMS to 6020. The result is returned almost instantly.

With just one extra step after enjoying a refreshing drink, consumers can immediately find out whether they have won. That simplicity has removed the hesitation many people often feel toward promotional campaigns, encouraging them to participate while the bottle is still cold in their hands.

Easy to Win: More Than 500,000 Instant Prizes Awarded Throughout the Summer. If the campaign's simplicity encourages people to participate, its prize structure is what keeps them coming back.

More than 500,000 instant prizes in the form of mobile phone top-up cards worth VND 10,000–VND 50,000 (approximately US$0.40–US$1.90) have been scheduled to be distributed continuously throughout the summer, rather than being concentrated at a single point in time.

In practical terms, that means thousands of winners are announced every day.

Participants do not have to wait until the end of the campaign or try to time their entries. Every promotional code represents an independent opportunity, with results delivered almost immediately after submission.

This approach creates an important distinction: the chances of winning are spread evenly throughout the promotion instead of being reserved for a single drawing or peak period.

To date, nearly 400,000 prizes have already been awarded over the past three months. In a promotion where people win every day, the question is no longer “Can someone actually win?” but rather, “Have I given it a try?”

Real Winners: When Ordinary Consumers Receive Cash Prizes Worth Tens or Hundreds of Millions of Dong

If the campaign's ease of participation encourages consumers to try, and its abundant prizes motivate them to keep playing, what truly builds confidence are the stories of real winners.

During the summer of 2025, Nguyen Xuan Trung, a factory worker in Xuan Loc Commune, Dong Nai Province, recalled that it had started as just another ordinary day.

Mr. Nguyen Xuan Trung was the luckiest customer in the summer of 2025 when he won 100 million VND thanks to his daily stress-relief and cooling benefits from Zero Degree Green Tea.

After finishing his midday shift under the blazing sun, he bought a bottle of Zero Degree Green Tea to cool down and ease the stress of work. Without expecting much, he entered the promotional code simply out of habit.

“I honestly just entered the code for fun. I went back to work that afternoon as usual. A few days later, one evening, I suddenly received a text message saying I had won the First Prize. I had to read it several times before I believed it,” he said.

The VND 100 million (approximately US$3,800) prize arrived at the end of what had seemed like a perfectly ordinary day.

For Trung, the money helped relieve financial pressures that had weighed on him for years, from daily household expenses to future plans for his family.

In An Giang Province, Le Thi Ngoc Trang, a young café owner, also became one of the campaign's major winners during the summer of 2025. After regularly drinking Number 1 Energy Drink to stay energized through busy workdays, she entered the promotion and won VND 50 million (approximately US$1,900) in cash. She later traveled hundreds of kilometers with her family to receive the prize.

For Trang, the award represented more than just extra income—it became a valuable source of support, helping energize her business during a particularly challenging period.

Sometimes, the distance between a bottle of soft drink and VND 100 million is simply the act of peeling back a label.

Every Valid Code Also Enters the Monthly Lucky Draw

In addition to the instant-win prizes, every valid promotional code is automatically entered into monthly lucky draws featuring:

Three Grand Prizes, each worth VND 100 million (approximately US$3,800) in cash.
Thirty First Prizes, each worth VND 10 million (approximately US$380) in cash.

The lucky draws are held publicly on June 4, July 20, and September 4, livestreamed in the presence of consumer representatives and watched by hundreds of thousands of viewers across social media platforms.

This means that every participation offers not only an immediate opportunity to win but also another chance at a larger prize in the weeks ahead.

For many people, each time they enter a code, it's not just about waiting for the immediate result, but also about the thrill of a bigger opportunity that lies ahead.

Many young consumers have summed up the experience with a simple phrase:

“One peel, double the excitement.”

First comes the anticipation of the instant result, followed by the possibility of winning a much bigger prize in the monthly draw.

And sometimes, the distance between a bottle of refreshment and VND 100 million (US$3,800) is nothing more than peeling back a label.