A New Summer Habit: More Consumers Are Peeling Bottle Labels After Every Refreshing Drink

A New Summer Habit: More Consumers Are Peeling Bottle Labels After Every Refreshing Drink

As temperatures soar, grabbing a chilled bottle of Dr Thanh Herbal Tea, Zero Degree Green Tea, or Number 1 Energy Drink to cool down, relieve stress, or recharge has become second nature for many Vietnamese consumers.
More Than 4 Million Promotional Entries Await the July 20 Lucky Draw

More Than 4 Million Promotional Entries Await the July 20 Lucky Draw

In just a few days, the "Scratch & Win Instantly" promotion will hold its second monthly lucky draw to determine one Grand Prize winner of VND 100 million (approximately US$3,800) in cash and 10 First Prize winners, each receiving VND 10 million (approxim
More Than 500,000 'Scratch & Win Instantly' Prize Codes: How Technology Ensures a Fair Chance for Every Consumer

More Than 500,000 'Scratch & Win Instantly' Prize Codes: How Technology Ensures a Fair Chance for Every Consumer

More than 500,000 prizes. No one knows the outcome in advance. No one can manipulate the results. Behind the "Scratch & Win Instantly" summer promotion is a fully automated system designed to ensure that every consumer has an equal opportunity to win.
From a Bottle of Refreshment to a Chance to Win VND 100 Million (US$3,800): What's Captivating Consumers?

From a Bottle of Refreshment to a Chance to Win VND 100 Million (US$3,800): What's Captivating Consumers?

Under the scorching midday sun, Quoc Hung, a factory worker in Di An, Ho Chi Minh City, took advantage of his lunch break to stop by a roadside shop and grab a bottle of Number 1 Energy Drink to quench his thirst and recharge for the rest of his workday.
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