A New Summer Habit: More Consumers Are Peeling Bottle Labels After Every Refreshing Drink

What Ensures Fairness Behind Every “Scratch & Win Instantly” Promotional Code?

A Quang Nam Engineer’s Journey of Perseverance and Aspiration to Build His Hometown

Born in 1988 in what was formerly Quang Nam Province, Do Cao Thuc left his hometown after high school to attend university in Ho Chi Minh City. After graduation, he decided to stay in the city to work, gain experience and pursue his passion for construction.

Today, he is a civil engineer and project manager at a major oil refinery project in Quang Ngai. His company is headquartered in Vung Tau, meaning his work and daily life are closely tied to frequent travel and construction projects across different localities.

Thanks to the daily energy boost from Number 1, Mr. Do Cao Thuc was lucky enough to become the second customer to win the Special Prize—worth 100 million VND—in this summer’s “Scratch & Win Instantly” promotion.

Amid the heat, wind, steel structures and constant roar of machinery, Thuc’s daily responsibilities revolve around monitoring progress, coordinating personnel and making critical decisions to keep the project on schedule.

In this demanding environment, Number 1 Energy Drink has become a familiar companion, helping him stay alert and energized through long, high-intensity working days as he continues striving to become a better version of himself.

“I have always wanted to contribute to my hometown and my country through the projects I help manage. In the future, when I pass by those places, I want to be able to proudly tell my wife and children: This is a project I helped build,” Thuc shared.

That aspiration has kept him motivated every day, despite the pressures of his job and the frequent time spent away from his family.

A Casual “Scratch for Fun” Turns Into an Unexpected Surprise

Number 1 has long been one of Thuc’s familiar drinks. Besides helping him stay alert during demanding days under the heat and wind of construction sites, the energy drink is also a familiar presence during meetings and discussions with clients and fellow engineers.

“I feel that conversations and discussions become easier when everyone sits down together over a bottle with a strong, distinctive flavor. It seems to give us an extra boost of energy to get things started,” he said.

Ms. Tran Thi My Le, a worker in Dong Nai, was the first customer to win the 100-million-dong Special Prize in the “Scratch & Win Instantly” program for Summer 2026.

One day, during a break with colleagues at the construction site, the engineers talked about the “Scratch & Win Instantly” promotion and encouraged one another to tear off the labels and text in to participate.

“My colleagues said, ‘Just give it a try for fun. You might get lucky.’ So I did, with no other expectations,” Thuc recalled.

No one could have imagined that a Number 1 bottle he opened simply “for fun” would bring him the program’s top prize of VND 100 million.

“My first thought was… this must be a scam,” Thuc said.

His initial reaction was not excitement, but suspicion. After years of receiving calls claiming that he had won prizes and then asking him to pay fees, he repeatedly asked the organizers one question: “Do I have to pay anything?”

Only after checking the information on the program’s official website and reading articles about previous promotional campaigns did he become convinced that his good fortune was real.

A Reward for Years of Perseverance

The first person Thuc shared the good news with was his wife. Unlike her husband, she quickly believed that the prize was genuine after learning that the promotion was transparent, involved no “pay first, receive later” scheme and was organized by a major brand. The excitement soon spread throughout the family.

Peeling off the label and sending a text message to join the “Scratch & Win Instantly” promotion—after refreshing themselves with Number 1 Energy Drink, Dr Thanh Tea, or Khong Do Green Tea—is bringing good fortune to hundreds of thousands of customers this summer.

For Thuc, VND 100 million is more than just a figure.

“VND 100 million is not a small amount of money. It is equivalent to several months of my salary and will help me take care of many things,” he said.

He plans to send part of the prize money to his parents in his hometown, share the joy with them, and set aside a small amount for a family meal with relatives and friends. Most of the remaining money will be given to his wife to help take care of the family’s needs.

These simple plans reflect the character of an engineer who has spent years working diligently: his family always comes first.

“The most valuable thing this prize has given me is not the VND 100 million, but the belief that good fortune can come to those who work hard and give their best every day,” Thuc said.

Drawing from his own experience, he has a simple message for those taking part in the “Scratch & Win Instantly” promotion:

“It only takes about a minute to tear off the label and send a text message to participate. Who knows, a big surprise might be waiting for you. Life always holds wonderful things in the simplest moments.”

Perhaps what Thuc will take away from the experience is not just VND 100 million, but also renewed faith that life can sometimes offer unexpected rewards to those who remain committed to their work and continue making an effort every day.

Participating is simple—anyone can join and easily win big with “Scratch & Win Instantly”

This summer, the “Scratch & Win Instantly” promotion still has one VND 100 million Grand Prize and 10 First Prizes worth VND 10 million each waiting for their next winners. Perhaps the next unexpected call will come after another familiar label is torn off—bringing a life-changing surprise to someone quietly working hard every day, just like the engineer from Quang Nam.