Time Out: Ho Chi Minh City Ranks among "Top 20 Most Colorful Destinations in the World"
	SCMP: Ta Van (Sapa) Is Best Destination to Escape the Crowd in Southeast Asia

Speaking at the ceremony, Deputy Minister Ho An Phong stated that Greg Norman is not only a global icon in the golf world but also a longtime friend of Vietnam’s tourism sector. Since being appointed Tourism Ambassador in 2018, he has made significant contributions to promoting the image of Vietnam’s land, people, and culture, particularly in the field of golf tourism, a rapidly growing segment identified as a strategic tourism product.

Deputy Minister Ho An Phong (right) presents the appointment decision to Greg Norman, naming him Vietnam’s Tourism Ambassador for the 2025-2030 term. (Photo: Thanh Thao)

Deputy Minister Ho An Phong praised Greg Norman for his international reputation, extensive global network, and deep understanding of Vietnam. These are key factors that will enable him to fulfill his ambassadorial role effectively and to compellingly convey the message of a friendly, culturally rich, and tourism-potential Vietnam to the international community.

He affirmed that the appointment of Greg Norman as Vietnam’s Tourism Ambassador for the 2025-2030 period is a strategic move aligned with the country’s new phase of tourism development. As Vietnam sets its sights not only on attracting a large number of international visitors but also on enhancing tourist spending, extending stays, and targeting the high-end market segment, the partnership with a globally renowned figure like Greg Norman is expected to further amplify Vietnam’s tourism image on the world stage.

Greg Norman speaks at the appointment ceremony (Photo: Thanh Thao)

At the ceremony, Greg Norman expressed his pride in continuing his close association with Vietnam as Tourism Ambassador for the 2025-2030 term. He pledged to make every effort to further promote the image of Vietnam, not only as a destination for golf enthusiasts, but also as a land of heritage, natural beauty, rich culture, and friendly people, thereby elevating Vietnam’s tourism profile on a global scale.

In his new term, he stated that he would continue to strengthen the promotion of Vietnam as a premier golf destination, enhance international recognition, and reaffirm the country's position as one of Asia’s top golfing locations. He plans to do so through his personal media platforms and by working to organize international golf tournaments in Vietnam, aiming to bring at least one global-level event to the country during his ambassadorship.

Additionally, he announced plans to launch a series of Greg Norman Golf Academies, designed to train the next generation of Vietnamese golfers, integrate golf into physical education, and make the sport more accessible to the public from an early age.

He also emphasized his role in linking golf tourism with heritage tourism through events such as the Heritage Golf Festival in Quang Tri, Hue, and Da Nang. Moreover, he will take part in tourism promotion activities, especially for golf tourism, at cultural and tourism programs held in the United States and Australia by the Ministry of Culture, Sports and Tourism and the Vietnam National Authority of Tourism.

Vietnam, France Promote High-performance Sports Vietnam and France bolster their partnership in sport development, focusing on enhancing high-performance sports.

Defining Vietnam: The Need for a Modern, Methodical Communication Strategy On July 10 in Hanoi, the seminar "Defining Vietnam - Communicating and Promoting the Nation’s Image in the New Era" took place with the goal ...