How an Asian family business won over multinationals? [VIDEO]
“It is never easy to compete with giants, let alone face them down", says Phuong Uyen Tran, Deputy CEO of Tan Hiep Phat Beverage Group. In her captivating book, Competing with Giants, Phuong Uyen Tran shared her insights into the strategies of an Asian family business to compete with other multinationals to rise in the global business landscape.
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| Phuong Uyen Tran - Deputy CEO of Tan Hiep Phat |
In 2012, Phuong Uyen Tran and her father Dr. Tran Qui Thanh turned down the offer worth USD 2.5 billion from Coca-Cola to acquire controlling interest in her family business, THP Beverage Group. The experience has shaped Tran's philosophy since then.
In her captivating book, Competing with Giants, with her wise and conversational tone, Phuong connects business advice from her father with her own insights, as a second-generation Asian businesswoman and narrates a unique story of a business that competes with other multinationals in a quickly changing global business landscape.
In the below video, we will have an opportunity to hear better the strategies that Phuong's business apply to compete with giants, stay local and maintain its position. According to Phuong, the book shares the lessons, and experience of success and failures for readers to learn. Competing with Giants will empower readers and show them "Nothing is impossible".
 | "Why entitlement could be a danger to business", Phuong Uyen Tran Pride can motivate a business, but when it goes with expectation of achievement, it can be a pitfall. Phuong Uyen Tran discusses the negative impact ... |
 | Phuong Uyen Tran - a female millionaire suggests 3 key areas for successful business investment Any business' future is determined by its owners. Beside your knowledge, intelligence, diligence and other resources, you also need indispensibly practical experience or lessons which ... |
 | "Putting customers first is the key to develop your business", Phuong Uyen Tran In this piece, Phuong Tran shared her insights into one of the keys leading to Tan Hiep Phat Group's success: "Customer satisfaction is first among ... |
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