According to thethaovanhoa.vn, the Ao dai festival has performed 18 collections from 18 Vietnamese famous designers with the participation of more than 200 models and actors. The event attracted more than 3,000 domestic and foreign tourists attending to enjoy the show.
Hoi An Ao dai festival 2020. Photo: nguoilambao.vn
With the theme of "Culture is the essence of the nation", the festival aims to preserve and promote the cultural identity of Vietnam, introduce domestic and foreign tourists about traditional and cultural beauties with the natural wonders, historical relics relating to heroic victories of Vietnamese army and people throughout the nation's construction and defense.
Photo: Trinh Bang Nhiem
Photo: Trinh Bang Nhiem
The festival summarized and introduced the Ao Dai associated with each stage of its development in Vietnam. It is also emblemed with the typically cultural identity of each region across the country's S-shaped length. All cultural life of Vietnamese people in all regions has been vividly featured by actors and models at the festival.
Photo: baotainguyenmoitruong
Photo: plo.vn
Photo: plo.vn
Photo: plo.vn
At the festival, actors and models recalled the indomitable and resilient spirit, undefeatable power against any enemies and difficulties faced by Vietnamese people, which still preserves their cultural identity.
Photo: plo.vn
Photo: plo.vn
Photo: plo.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: toquoc.vn
Photo: baotainguyenmoitruong
Coming to Hoi An - a city still preserving almost ancient values over hundreds of years ago despite its historical ups and downs, visitors shall enjoy the different things of the landscape, priceless cultural values as well as the customs and traditions of locals.
Ao Dai Week is held by The Vietnam Women Union alongside the Ministry of Culture Sports and Tourism as part of the “Ao Dai-Vietnam’s Cultural Heritage” ...
A newly issued decision, Decision No. 1033/QD-TTg approving the Digital Economy and Digital Society Development Programme for 2026 - 2030, places a strong emphasis on the tourism sector's digital transformation in Vietnam. The program prioritizes the use of digital technologies in the management and operation of tourism businesses, including accommodation providers, travel agencies, restaurants, and tourist attractions. The goal is to enhance operational efficiency while delivering more seamless, personalized, and engaging experiences for travelers.
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Twelve historical-cultural relics and scenic sites located in Chuong My Ward, Phuc Loc Commune, Ung Hoa Commune, and Vat Lai Commune have been officially recognized. This marks the second time this year that new heritage sites in the capital have been granted official status.
Deputy Prime Minister Pham Thi Thanh Tra signed Decision No. 1111/QD-TTg dated June 19, 2026, issued by the Prime Minister, promulgating the Plan for Organizing “Vietnam Culture Day” for the 2026-2030 period.
As part of the Hue Festival, three French photographers - Daniel Roussel, Gilbert Bertrand, and Lily Franey - will present a photo exhibition on Vietnam and its people entitled Vietnam Crossroads at the wall surrounding the University of Education, Hue University (32-36 Le Loi Street, Hue).
A free film week celebrating International Children's Day 2026 is being held nationwide from May 31 to June 7, featuring a wide range of animated and live-action films for young audiences.
Vietnam’s Ministry of Health has issued new “Guidelines on Professional Content for Periodic Health Checkups for Children Under 6 Years Old,” stipulating that children in this age group will receive health examinations at least once a year across multiple medical specialties to help detect physical, mental, and developmental issues early.
Amid the rapid development of the creative economy and digital transformation, cultural industries are increasingly being recognized as a new growth driver for Vietnam. However, for cultural products to truly become economic assets, expand markets, and enhance national competitiveness, copyright and related rights are emerging as a foundational “pillar of support.”
According to information from the Australian Embassy in Vietnam, the Australian Government has reaffirmed its strong and long-term commitment to the Comprehensive Strategic Partnership with Vietnam through increased official development assistance (ODA).
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