Amid the growing trend of combining heritage preservation with the development of cultural and spiritual tourism, Thanh Hoa has emerged as one of Vietnam’s notable destinations thanks to its rich network of temples and shrines associated with the UNESCO-recognized Intangible Cultural Heritage of Humanity, the Practices Related to the Beliefs in the Mother Goddesses of Three Realms of the Vietnamese People. Efforts to preserve the essence of this heritage while promoting tourism are opening up new development opportunities for the province.

Indonesia’s Antara News Agency and Tempo newspaper on May 30 published articles on the keynote address delivered by General Secretary of the Communist Party of Vietnam and State President To Lam at the opening session of the 2026 Shangri-La Dialogue.

Together with publications showcasing tourism products from Saigontourist and Vietravel, the Vietnamese booth at the fair also displayed photographs of famous landmarks.

The Vietnam National Authority of Tourism aims to create significant improvements in professionalism and service quality while accelerating tourism development toward becoming a key economic sector in the new era.