Launch of Vietnam-US International B2B E-Commerce Trading Platform In Ho Chi Minh City

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The VietnamUSA.Arobid.com B2B e-commerce trading platform was co-founded by Arobid Technology Joint Stock Company and Ocean USA. It is developed under a model that combines online exhibitions with cross-border transactions, integrating digital technology, data traceability, and ESG (environmental, social, and governance) assessment.

Representatives of Arobid Technology Joint Stock Company signs cooperation agreements with partners (Photo: Nhan Dan Newspaper)

This is Vietnam’s first B2B (business-to-business) e-commerce trading platform specifically designed to help Vietnamese enterprises access the US market - a market considered large and promising, yet highly challenging in terms of standards, tariffs, and distribution channels.

The VietnamUSA.Arobid.com B2B e-commerce trading platform aims to create a transparent, digital, and sustainable trading space for the business communities of both countries. It has been developed as an integrated model, helping Vietnamese enterprises bridge the gap with the US market, not only through technology, but also through compliance capabilities and connections within the global ecosystem.

Representatives of Arobid Technology Joint Stock Company showcased the B2B e-commerce trading platform (Photo: Nhan Dan Newspaper)

The launch of this B2B e-commerce trading platform marks not only a technological advancement but also demonstrates the proactive adaptability and digital transformation of Vietnamese businesses, in the context of the US recently imposing a 20% reciprocal tariff on goods originating from Vietnam, particularly on key export sectors.

Speaking at the event, Tran Van Chin, Chairman of the Board of Arobid Technology Joint Stock Company, co-founder of the VietnamUSA.Arobid.com B2B e-commerce trading platform, said: “We see that Vietnamese businesses do not lack quality products, but they lack a standardized support ecosystem to step into the global market. VietnamUSA.Arobid.com will help businesses overcome three core barriers: digitalization, capital, and ESG, all of which are essential for sustainable exports to the U.S.”

More than just a “B2B e-commerce trading platform”, VietnamUSA.Arobid.com aims to become “a one-stop shop for all business needs” - a place that comprehensively connects essential elements for modern export: from trade digitalization, ESG assessment, to green finance and cross-border logistics.

The platform integrates three core value layers: digitalizing the trading chain, standardizing ESG practices, and providing end-to-end financial and logistics support. These are also the “missing links” that often hinder Vietnamese businesses from breaking into the U.S. market.

Specifically, VietnamUSA.Arobid.com integrates an international standard ESG assessment toolkit, allowing businesses to build their compliance profiles transparently and effectively. At the same time, the platform connects directly with logistics partners in the US and Singapore, helping to control the shipment, optimize delivery time, and reduce shipping costs.

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