Launching Vietnam Trade Promotion and Product Showcase Center in Osaka (Japan)

In Osaka, Japan, the Vietnam Trade Promotion and Product Showcase Center in Japan (Vietnam House) has just been inaugurated.
September 10, 2025 | 14:54
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The launch ceremony was attended by Vietnamese Deputy Prime Minister Le Thanh Long, representatives of Vietnamese ministries and agencies, the Consulate General of Vietnam in Osaka, along with many Japanese businesses, partners, and the Vietnamese community in the Kansai region.

Vietnam House is the first trade promotion center of Vietnam in Japan, serving as an important bridge to help Vietnamese enterprises access and penetrate more deeply into the Japanese market - a potential market with strict requirements for quality and standards. Here, Vietnamese products will be displayed, promoted, and connected with distribution systems, business partners, and Japanese consumers.

Delegates attending the Launching Ceremony of the Vietnam Trade Promotion and Product Showcase Center in Japan. (Photo: Vietnam House)
Delegates attending the Launching Ceremony of the Vietnam Trade Promotion and Product Showcase Center in Japan. (Photo: Vietnam House)

Speaking at the event, Deputy Prime Minister Le Thanh Long highly appreciated the initiative of establishing Vietnam House and emphasized the strategic role of the center in fostering bilateral trade.

He also acknowledged and praised the efforts and contributions of the Vietnamese business community in Osaka in connecting, maintaining, and developing economic cooperation between the two countries. He called on businesses to continue to promote their effective role as a bridge, further enhancing bilateral trade, investment, and business activities.

Delegates visiting the Vietnam Trade Promotion and Product Showcase Center in Japan. (Photo: Vietnam House)
Delegates visiting the Vietnam Trade Promotion and Product Showcase Center in Japan. (Photo: Vietnam House)

Vietnam House is expected to regularly organize trade promotion activities, business networking events, product fairs, and cultural and culinary showcases to introduce Vietnam to the Japanese people. At the same time, the center will cooperate with Japanese trade promotion organizations to support Vietnamese enterprises in meeting technical standards and local market demands.

The inauguration of Vietnam House in Osaka is a practical step contributing to the realization of the “Go Global” strategy for Vietnamese products, helping them expand further into international markets. It also stands as proof of the strong and substantive development of the Vietnam-Japan relations.

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