Vietnam’s “Jewel Island” ranked 7th in Tripadvisor's list of emerging destinations. This hotel-booking website described Phu Quoc as having "white sand and crystal-clear tropical beach", which can also be considered the destination that attracts the most ocean lovers from all over the world. Activities that should not be missed in Phu Quoc include scuba diving, canoeing, squid fishing, etc. The website also suggests visiting Duong Dong market early in the morning to experience the true local culture.
Rugen, Germany
Photo: Tripsavvy.
Germany's largest island is an attractive destination. It is blessed with scenery and nature. Rugen is famous for its beautiful beaches and magnificent limestone cliffs. The island has many towns and old villages, some of which have been recognized by UNESCO as World Natural Heritage. Thanks to methodical tourism planning, tourists always have great experiences whilst visiting this island.
Naoussa, Greece
Photo: iStock.
The village located northeast of the island of Paros is always listed among the top destinations for tourists. Naoussa is famous for its maze-like streets and countless stalls selling local specialities. When visiting the village, tourists often fancy a cup of coffee by the sea and enjoy fresh seafood at local restaurants.
Luxor, Egypt
Photo: Global Castaway.
The city of Luxor in Egypt is ranked 4th on the list. Luxor might refer to casinos in Las Vegas (USA). However, you should visit "real" Luxor in mysterious Egypt. Due to the unstable political situation in Egypt, Tripadvisor warns travellers to consider and prepare carefully for the trip to this city.
Beirut, Lebanon
Photo: Wenda Travel.
The Lebanese capital city is known as the intersection of East-West culture. Hustling life, new fashion trends and people’s friendliness are what tourists can expect when visiting here. Beirut has several famous museums to visit. This city is quite small, so you can easily go to all districts to experience different cultural features.
Saranda, Albania
Photo: Ionian Cruises.
Tripadvisor assumes that Saranda will become the top destination for sea lovers in the next few years. "It is hard to forget the beautiful white sand beaches or the vast olive forest facing the famous Greek island of Corfu," according to Tripadvisor.
Kaliningrad, Russia
Photo: iStock.
This place is known as the "amber heart" of Russia and the whole world. In Kaliningrad, tourists can visit a huge amber museum. The city's cuisine is rich and irresistible. Fresh seafood is the highlight of Kaliningrad.
Vietnam News Today (Mar. 8): Vietnam, Japan expand cooperation in various fields; Agricultural exports rebound at Lang Son border gates after Lunar New Year; Vietnam–Japan Festival 2026 promotes ties among young generations; Vietnam aims for higher-value segments in global chains.
Vietnam News Today (Dec. 28): Official calls for stronger Vietnam – RoK economic, locality-to-locality links; Vietnam calls for stronger information cooperation with Russia; Vietnam boasts record-breaking growth in 2025: HSBC specialist; Major trends shaping Southeast Asia next year and opportunities for Vietnam.
Vietnam News Today (Dec. 5): Vietnam, China strengthen solidarity, friendship; Nearly US$1.14 billion in aid flows to Vietnam from 379 NGOs over 2020-2024; New storm may form in the East Sea as cold air front intensifies.
In recent months, Vietnam’s expanded visa exemption policy has made it easier for European travelers to visit and explore the country, with the number of Eastern European tourists searching for Vietnamese destinations on the Agoda platform surging by 59%. Among these, the “Pearl Island” of Phu Quoc has emerged as the most favored destination, witnessing a remarkable 113% increase in searches compared to the same period last year.
In the global tourism landscape, cuisine is becoming a special "language" for countries to define their image and win over tourists. With its rich and distinctive culinary traditions, Vietnam has a great opportunity to transform its culinary culture into a national asset.
During the nine-day Lunar New Year (Tet) holiday of the Year of the Fire Horse 2026, Vietnam’s tourism sector welcomed approximately 14 million visitors, marking a 12% increase compared to the same period in 2025. The spring tourism landscape recorded balanced growth in both domestic and international arrivals, spreading from major urban centers to numerous localities and generating momentum toward the sector’s 2026 growth targets.
According to the French online newspaper Journal du Net (JDN), Vietnam is emerging as one of the world’s most affordable destinations, particularly attractive to Europeans seeking a place to live or enjoy an extended stay.
In the early days of the Lunar New Year of Binh Ngo 2026, Da Nang consecutively welcomed international cruise ships carrying nearly 4,200 European and American visitors for sightseeing tours. The arrivals created a vibrant atmosphere from the very beginning of the year and signaled a promising start to the city’s marine tourism season.
The year 2025 marked an impressive growth milestone for Vietnam’s tourism sector, as the number of international visitors to Vietnam reached an all-time high, increasing by more than 20% compared to 2024 and far exceeding pre-COVID-19 levels.
During the New Year’s Day holiday of 2026 (from January 1 to January 4), Vietnam’s tourism sector is estimated to have welcomed and served approximately 3.5 million visitors.
In 2025, Vietnam’s tourism sector has not only achieved a full recovery but has set historic records, emerging as a primary engine for socio-economic growth.