Vietnam’s “Jewel Island” ranked 7th in Tripadvisor's list of emerging destinations. This hotel-booking website described Phu Quoc as having "white sand and crystal-clear tropical beach", which can also be considered the destination that attracts the most ocean lovers from all over the world. Activities that should not be missed in Phu Quoc include scuba diving, canoeing, squid fishing, etc. The website also suggests visiting Duong Dong market early in the morning to experience the true local culture.
Rugen, Germany
Photo: Tripsavvy.
Germany's largest island is an attractive destination. It is blessed with scenery and nature. Rugen is famous for its beautiful beaches and magnificent limestone cliffs. The island has many towns and old villages, some of which have been recognized by UNESCO as World Natural Heritage. Thanks to methodical tourism planning, tourists always have great experiences whilst visiting this island.
Naoussa, Greece
Photo: iStock.
The village located northeast of the island of Paros is always listed among the top destinations for tourists. Naoussa is famous for its maze-like streets and countless stalls selling local specialities. When visiting the village, tourists often fancy a cup of coffee by the sea and enjoy fresh seafood at local restaurants.
Luxor, Egypt
Photo: Global Castaway.
The city of Luxor in Egypt is ranked 4th on the list. Luxor might refer to casinos in Las Vegas (USA). However, you should visit "real" Luxor in mysterious Egypt. Due to the unstable political situation in Egypt, Tripadvisor warns travellers to consider and prepare carefully for the trip to this city.
Beirut, Lebanon
Photo: Wenda Travel.
The Lebanese capital city is known as the intersection of East-West culture. Hustling life, new fashion trends and people’s friendliness are what tourists can expect when visiting here. Beirut has several famous museums to visit. This city is quite small, so you can easily go to all districts to experience different cultural features.
Saranda, Albania
Photo: Ionian Cruises.
Tripadvisor assumes that Saranda will become the top destination for sea lovers in the next few years. "It is hard to forget the beautiful white sand beaches or the vast olive forest facing the famous Greek island of Corfu," according to Tripadvisor.
Kaliningrad, Russia
Photo: iStock.
This place is known as the "amber heart" of Russia and the whole world. In Kaliningrad, tourists can visit a huge amber museum. The city's cuisine is rich and irresistible. Fresh seafood is the highlight of Kaliningrad.
Vietnam News Today (May 11): Right time for India, Vietnam to forge cooperation: IVCCI Chairman; Vietnamese businesses in Singapore work to expand homegrown brands abroad; Thai newspaper praises Phu Quoc as one of Southeast Asia’s fastest-growing beach destinations; Vietnam showcases culture, cuisine at Seoul Friendship Festival 2026.
If Da Nang was once a familiar destination for South Korean tourists, travel trends are now gradually shifting southward, with Phu Quoc being likened by Koreans to the “Jeju of Vietnam.”
Viet Nam's long coastline and thousands of offshore islands have created ideal conditions for thriving coral reef ecosystems. As summer travel peaks in 2026, destinations including Hon Mun, Cu Lao Cham, Phu Quoc, Vinh Hy, and Con Dao are expected to attract travelers eager to explore vibrant underwater landscapes through snorkeling and scuba diving.
On July 13, the Vietnam Institute of Culture, Arts, Sports and Tourism under the Ministry of Culture, Sports and Tourism held a seminar titled “Cuisine and the development of Vietnam’s tourism”. The seminar gathered managers, experts, researchers, and businesses to recommend solutions to bringing cuisine values into play as a cultural resource, contributing to enhancing competitiveness and creating Vietnam’s tourism brand in the context of international integration.
Ho Chi Minh City orientates tourism development linked to urban economy, night-time economy, culture industry and experience economy, changing from event organizing model to developing event economy model.
According to a report released by Statistics Korea on July 9, Vietnam ranked first in the number of foreign nationals entering the RoK for long-term stays in 2025, with approximately 98,000 people. Vietnamese citizens accounted for the largest share among foreigners staying in the country for more than 90 days.
On the evening of July 8, at Pho Saigon Restaurant in Vienna, Austria, the Vietnamese Embassy in Austria, in coordination with the We Love Pho Association, the Ninh Binh Culinary Culture Association, and Vietnamese culinary artisans and experts, organized a program titled “Pho and Culinary Culture: Bringing Vietnamese Identity Closer to Europe and the World.”The event was one of the stops on the Journey of Pho and Vietnamese Culinary Culture Across Europe, contributing to the promotion of Vietnam’s image, people, and cultural values to international friends.
In the first six months of 2026, Vietnam welcomed more than 742,000 Russian visitors, 2.8 times higher than in the same period last year. This strong recovery has made Russia the third-largest source market for Vietnam's tourism industry, behind only China and the Republic of Korea.
In early July, French magazine Biba Magazine published an article stating that Vietnam attracts French travelers not only with its landscapes but also with its diverse and refined cuisine. The magazine introduced a range of dishes and culinary experiences that it considers unmissable when visiting the S-shaped country.
Southeast Asia is considered to be a destination for budget-conscious, mass-market travelers. However, according to Fortune magazine, international experts believe that Vietnam is shifting towards a high-quality tourism development model, targeting higher-spending tourists with longer stays.
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