Amid the growing trend of combining heritage preservation with the development of cultural and spiritual tourism, Thanh Hoa has emerged as one of Vietnam’s notable destinations thanks to its rich network of temples and shrines associated with the UNESCO-recognized Intangible Cultural Heritage of Humanity, the Practices Related to the Beliefs in the Mother Goddesses of Three Realms of the Vietnamese People. Efforts to preserve the essence of this heritage while promoting tourism are opening up new development opportunities for the province.

Nguyen Ha, founder of ARB Architects in Vietnam, has won the Moira Gemmill Prize 2024 for Emerging Architecture, which honors the bright future of designers under 45 who are leading their practices.

Vu Thi Thu Huong, a Vietnamese expatriate living in Singapore, is heading to the World Madam Global Beauty Pageant 2023 with a special performance to honor her Vietnamese heritage.

With "Paintings of the Four Palaces", fashionistas can experience a side of sacred Vietnamese ritualistic religion Mother Goddess worship.

Maurice Durand, a French scholar who was born in Hanoi, spent years attending and researching Hau Dong's ceremonies to learn about the ritual.