In the first six months of 2026, Vietnam welcomed more than 742,000 Russian visitors, 2.8 times higher than in the same period last year. This strong recovery has made Russia the third-largest source market for Vietnam's tourism industry, behind only China and the Republic of Korea.

According to online newspaper Russian Travel Digest (Russtd), despite the lack of direct flights to Vietnam, sales of tours to the country for the end of autumn and the New Year holidays have increased significantly compared to last year.

Vokrug Sveta, a Russian travel magazine specializing in the experience of discovering food and culture around the world, has just published an article introducing Vietnamese pho from the perspective of Russian tourists.