Gen Z today wants to stay sharp and full of energy, but without sacrificing the balance they work hard to maintain. It sounds contradictory, yet that is exactly the spirit of this generation: pushing hard, living healthy, and staying mindful.

8 a.m. Quang Minh (27, accountant, Ho Chi Minh City) opens his laptop. Year end deadlines are waiting. In his hand is a bottle of Number 1. To him, this is more than an energy drink. It is a statement of green living: clean, preservative free, and environmentally friendly.