Tan Hiep Phat and the 30–Year Journey: When Learning Becomes the DNA of Pioneers

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Tan Hiep Phat has more than 200 internal trainers who deliver over 20,000 hours of training each year.

Learning at Every Level, from Leadership to Frontline Staff

At Tan Hiep Phat, learning is not limited to training rooms. It is a commitment to personal growth and organizational progress. This spirit is embedded in daily work, in meetings, in projects, and in the informal exchanges between colleagues. Every individual is encouraged to learn anytime and anywhere. They learn to understand their roles more clearly, to serve customers better, and to become a stronger version of themselves each day.

The company offers training programs at all levels. These include professional skills, management and leadership training, and courses on innovative thinking, corporate culture, and positive mindset. For Tan Hiep Phat, knowledge and skill provide the foundation, but attitude and thinking shape long-term and sustainable growth.

Learning to Dream Bigger, to Embrace Change, and to Live with Responsibility and Purpose

The learning culture at Tan Hiep Phat moves beyond doing things better. It focuses on thinking bigger. Employees are encouraged to set ambitious goals, challenge themselves, and step outside their comfort zones.

"Dream big, embrace change" has become an action motto for every initiative and every innovation project. This spirit has helped Tan Hiep Phat lead the beverage industry with products that meet international standards and are exported to more than 20 countries.

“I joined Tan Hiep Phat right after graduation with many doubts and uncertainties. The learning culture here changed me. I learned to ask questions, to try, to dream big, and to do things differently. At Tan Hiep Phat, learning is not only about completing tasks. It is about transforming yourself. I learned to listen, to question, and to see issues from different perspectives. Every project and every experiment was a valuable lesson, sometimes shaped by mistakes but always welcomed as a chance to grow.

This environment helped me develop, practice, and evolve from someone who simply followed instructions into a proactive manager who constantly seeks new solutions. I now lead my team with confidence, inspire them, and encourage a spirit of continuous learning and creativity,” shared Ms. L.T.T.T, Head of Product Development.

Every employee at Tan Hiep Phat is encouraged to learn anytime and anywhere, continually becoming a better version of themselves each day.

Learning to Grow Together and Create Shared Value

A distinctive strength of Tan Hiep Phat is its team of more than 200 internal trainers who deliver over 20,000 hours of training each year. These trainers are not only experts in their fields but also deeply committed to the mission of igniting a passion for learning. They include leaders, managers, and seasoned specialists who willingly dedicate time to teach, share knowledge, and offer practical lessons to their colleagues.

At Tan Hiep Phat, leaders do not fear losing authority or position when they share knowledge. Instead, they view coaching and developing their teams as a responsibility and a source of pride. The belief that leaders are also teachers reflects the highest expression of the company’s culture. Influence comes not from titles but from capability and dedication to the growth of others.

With its continuous learning culture, Tan Hiep Phat has built a dynamic and innovative workplace full of growth opportunities for every individual. Each employee has a clear learning and development roadmap. Each manager is equipped with coaching and team leadership skills that emphasize empowerment and motivation.

Learning is no longer an obligation. It has become a source of joy, energy, and the core of Tan Hiep Phat’s culture. Mr. N.V.T, Director of Research and Development and Project Director, who has been with the company for more than 30 years and formerly served as a university lecturer, shared his perspective as one of the company’s dedicated internal trainers: “Tan Hiep Phat believes that a business can only grow sustainably when every person within it continually learns and matures. A learning organization is an organization that knows how to rise, how to dream big, and how to change to reach the future.”

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