Vietnamese Fruits Eye Bigger Market Share in Singapore

Vietnamese fruits, particularly longan and lychee, are expected to gain a bigger market share in Singapore as the Vietnamese Trade Office in the country is working to promote their export.
June 05, 2023 | 09:59
Vietnamese Fruits Eye Bigger Market Share in Singapore
Vietnamese lychee is introduced in Singapore. Photo: Ha Noi Moi

Accordingly, a series of activities, including the Vietnamese Goods Week program, as well as business networking and lychee testing events, have taken place in the island nation, VietnamPlus reported.

Further support from the office is also available for any Vietnamese localities and enterprises with the intention to export fresh lychee and longan to the market.

As per data from the Singaporean business administration, last year, the country spent SGD 6.78 million (US $5.02 million) and SGD 4.6 million importing fresh lychee and longan, respectively. Of the sums, shipments of the two fruits from Vietnam were worth SGD 43,000 and SGD 4,000.

Vietnam's lychee and longan have so far entered many demanding markets such as Japan, the Republic of Korea, and Australia. With their quality, brand, and potential, they see ample room to gain a foothold in Singapore.

In late May, the Ministry of Industry and Trade also held a meeting with Vietnam Trade Offices abroad to discuss ways to boost the exports of lychee and longan as many northern localities are harvesting the fruits, according to VOV.

Speaking at the event, Director of the Bac Giang Provincial Department of Industry and Trade Tran Quang Tan said the province’s total lychee production is estimated at a record of over 180.000 tonnes this year. The harvesting period is scheduled from May 25 to July 30.

Vietnamese Fruits Eye Bigger Market Share in Singapore
Vietnamese lychee. Photo: VNA

Apart from the traditional market of China, its promising markets include the US, the European Union, Japan, the Republic of Korea, Australia, Malaysia, the United Arab Emirates, Singapore, the Middle East, Thailand, and Hong Kong (China).

Director of the Hai Duong Provincial Department of Industry and Trade Tran Van Hao said the province now has nearly 9,000ha of lychees and expects to harvest around 61.000 tonnes this year, about 31.000 tonnes of them are early-ripening lychee.

Deputy Minister of Industry and Trade Do Thang Hai asked relevant units to regularly update the situation of farm produce and overseas demand for these products, including lychee and longan.

The Vietnam Trade Offices abroad were assigned to closely follow the market situation, trade policies, and export requirements for key commodities, thus providing timely advice for the ministry’s leaders to support localities, associations, and businesses.

The Vietnam Trade Promotion Agency (Vietrade) must step up policy research and forecasting to offer all possible support to enterprises in trade promotion and export-import activities, he said.

Vietnamese Fruits Eye Bigger Market Share in Singapore
As many as 5,400 tonnes of fresh lychees have been exported to China via Lao Cai province’s Kim Thanh II international border gate since the beginning of the harvesting season. Photo: VNA

As many as 5,400 tonnes of fresh lychees have been exported to China via Lao Cai province’s Kim Thanh II international border gate since the beginning of the harvesting season, according to Pham Van Phuc, deputy head of Customs Office at Lao Cai International Border Gate, as cited by Nhan dan (People) newspaper.

The Lao Cai Economic Zone Management Board said nearly 29,000 tonnes of lychee from Hai Duong and Bac Giang provinces are anticipated to be exported to China this year.

The volume of the exported fruit will increase in the coming days as lychee enters its main season. It is expected that 50-70 trucks carrying lychee fruit will go through the Lao Cai border gate to China each day from June 10.

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