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Speaking at the opening ceremony, Tran Thi Chang, President of the Malaysia–Vietnam Friendship Association, emphasized that the Vietnamese Lunar New Year Food Fair provides an opportunity for traditional cultural values to be preserved, honored, and spread in the context of international integration. According to her, the proactive organization of culturally rich activities by overseas Vietnamese communities contributes significantly to strengthening the foundation of people-to-people exchanges between the two countries.

Vietnamese Lunar New Year Food Fair 2026 in Malaysia. (Photo: Malaysia–Viet Nam Friendship Association)

Tran Thi Tuyet Trinh, a representative of the Organizing Committee, noted that the program holds important connective value for Vietnamese people living, studying, and working in Malaysia. The fair not only created a warm space for early-year gatherings but also helped younger generations and international visitors gain a deeper understanding of Vietnamese customs, traditions, and the festive spirit of the traditional Lunar New Year.

A highlight of this year’s fair was the active participation of numerous Vietnamese and Malaysian businesses, which showcased cuisine, agricultural produce, traditional handicrafts, and distinctive consumer goods through their booths. The diversity of products and creative displays helped create a vibrant “Tet marketplace,” attracting a large number of visitors. According to the Organizing Committee, the event is seen as an initial step toward expanding its scale and elevating the fair in the coming years.

Nguyen Duc Tuyen, an event organizer from Vietnam, noted that the fair provides a practical opportunity for Vietnamese enterprises to access international markets, gain a deeper understanding of consumer preferences, and expand their partner networks. Meanwhile, Nguyen Thi Tram, a representative of a participating business, expressed her pride in introducing authentic Vietnamese products to consumers in Malaysia, viewing the event as a foundation for future development and long-term cooperation.

Booths at the Vietnamese Lunar New Year Food Fair 2026. (Photo: Malaysia–Vietnam Friendship Association)

Beyond drawing the Vietnamese community, the fair also left a positive impression on many international visitors. Babu Malam, a Bangladeshi worker currently employed in Malaysia, shared his delight at the lively festive atmosphere, the culturally rich art performances, and the attractively decorated booths, noting that he could clearly feel the shared joy spreading throughout the event.

With strong support from communities and businesses of both countries, the Vietnamese Lunar New Year Food Fair 2026 is expected to become a sustainable bridge, contributing to cultural exchange, trade connectivity, and the strengthening of friendly relations between Vietnam and Malaysia in the time ahead.

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