Coolcation Trend: When Young People Choose to Cool Down Life with Zero Degree Green Tea

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Lately, however, something new has begun to happen.

Instead of walking away immediately after finishing their drink, many people now linger for another minute or two—just long enough to peel back the bottle label, enter the promotional code, and wait for the result.

A small gesture, but one that's becoming increasingly common on hot summer days.

A Small Ritual That Is Becoming Part of Daily Life

At convenience stores and roadside shops across Ho Chi Minh City, it is no longer unusual to see customers pause after finishing a bottle of Dr Thanh Herbal Tea, Zero Degree Green Tea, or Number 1 Energy Drink. Rather than leaving straight away, they take out their phones, reveal the code hidden beneath the label, and enter it into the “Scratch & Win Instantly” promotion before continuing with their day.

Nguyen Hoang Dinh, 28, a delivery rider in Hiep Binh Ward, Ho Chi Minh City, said he initially entered the code simply out of curiosity. After doing it a few times, however, it gradually became part of his routine—a small ritual that now accompanies his breaks during the hottest days of summer.

After drinking, many people linger for a few extra minutes to tear off the label, take out the code, and enter it into their phone.

“It only takes a minute or two. When you've been riding around all day trying to meet delivery deadlines, stopping for a cold bottle of Number 1 Energy Drink to recharge, then peeling the label and entering the code somehow makes the break even more enjoyable,” he said.

For Dinh, the biggest attraction isn't necessarily the prize itself, but the brief moment of anticipation while waiting for the result to appear on his phone—a short pause that adds an unexpected spark of excitement to an otherwise hectic workday.

Just One or Two Minutes—Enough to Create a Moment of Anticipation

Unlike many loyalty or rewards programs that require participants to accumulate points or wait weeks for a drawing, the “Scratch & Win Instantly” promotion delivers results almost immediately.

From peeling the label and revealing the code to receiving the outcome, the entire process typically takes no more than one or two minutes—but those few moments are enough to create genuine anticipation.

Many participants describe it as “a rewarding pause” in the middle of a busy, sun-soaked day. Whether they're recharging with Number 1 Energy Drink, relieving stress with Zero Degree Green Tea, or cooling down with Dr Thanh Herbal Tea, they also gain two opportunities to win prizes.

It only takes 1–2 minutes, but the moment of waiting for the results on your phone creates a distinct sense of suspense.

The campaign's message—“Peel the label, unlock your luck, win instantly, and take home VND 100 million”—is more than just a slogan. It reflects the actual experience: quick results and instant excitement.

The promotion offers more than 500,000 instant prizes, including mobile phone top-up cards worth VND 10,000–VND 50,000 (approximately US$0.40–US$1.90).

Many participants say they have won after only a few attempts and were able to use the mobile credit immediately for their everyday communication needs.

“I've won VND 20,000 and VND 50,000 top-up cards several times. They're not huge prizes, but they're incredibly useful when I need to top up my phone to contact customers,” Dinh said.

Whether participants send the code via SMS to 6020 or enter it online at www.xengaytrunglien.vn, the process takes only moments—yet it is enough to create a genuine sense of anticipation.

Like Dinh, many consumers say the excitement comes not from the monetary value of the prize itself, but from seeing the result appear almost instantly while the drink is still cold in their hands.

Every Peel Brings an Instant Chance—and Another Shot at VND 100 Million

Beyond the instant-win prizes, every valid promotional code also automatically enters participants into the campaign's monthly lucky draw, featuring three Grand Prizes, each worth VND 100 million (approximately US$3,800) in cash.

The draws are livestreamed publicly on the campaign's official fanpage on June 4, July 20, and September 4, under the supervision of consumer representatives and watched by hundreds of thousands of viewers on social media.

The entire process is conducted automatically to ensure transparency.

For many participants, what keeps them coming back is not only the prizes, but also their confidence in how the promotion operates.

For many young people, quenching their thirst to replenish energy or cool down their bodies and tearing off labels to participate in programs has become a habit during their lunch break.

Each promotional code is generated randomly by the system and printed directly onto bottle labels during the manufacturing process before the products reach the market. When a participant enters the code, the system simply returns the pre-assigned result.

No one knows in advance which codes are winners, and no one can influence the outcome.

That transparent mechanism has transformed participation from simply “trying for fun” into a genuine opportunity—where every valid code represents an independent chance, and every additional entry creates another opportunity to win.

Many consumers say the campaign's message—“One peel, double the excitement”—perfectly captures the experience.

Each bottle offers an immediate chance to win a mobile top-up card while simultaneously keeping alive the hope of taking home VND 100 million (approximately US$3,800) in the monthly Grand Prize draw—all while cooling down with Dr Thanh Herbal Tea, unwinding with Zero Degree Green Tea, or recharging with Number 1 Energy Drink during demanding summer workdays.

Mai Ngoc Lan, 27, an office worker in Ho Chi Minh City, said entering promotional codes has become part of her lunchtime routine.

“For the past month, I've been buying a bottle of Dr Thanh Herbal Tea after lunch because it's so hot and it helps me cool down before getting back to work—and get ready for my Mui Ne beach trip later this summer. Recently I've started peeling the label as soon as I buy it. It only takes a minute or two, but waiting for the result is surprisingly fun. Winning a VND 10,000 or VND 20,000 top-up card every now and then is already a nice little bonus. As for the Grand Prize, I always keep hoping. Who knows? Maybe I'll win VND 100 million and have a little extra to spend on a summer vacation with my family,” she said with a smile.

More Than a Refreshing Drink—A Reason to Pause on a Hot Summer Day

For many consumers, drinking Dr Thanh Herbal Tea to cool the body, choosing Zero Degree Green Tea to relieve stress while traveling, or grabbing Number 1 Energy Drink to stay energized through demanding summer deadlines has long been part of everyday life.

Now, with one additional step—peeling the label and entering the promotional code—they have one more reason to pause, even if only for a minute or two in the middle of a busy day.

The process is quick and requires no complicated steps. In return, participants enjoy a brief moment of anticipation, the excitement of an instant result, and the possibility of an unexpected reward.

“You don't win every time, but it's always worth trying. To me, VND 100 million doesn't feel like an impossible dream anymore. Every time I recharge with Number 1 Energy Drink before getting back to work, I know there's also a chance that the prize could help ease some of life's financial pressures,” Dinh said.

Amid the intense heat and relentless pace of summer, sometimes a chilled bottle of refreshment—and a brief pause to peel back its label—is enough to make the moment more memorable.

Along with a refreshing drink comes a little excitement, perhaps a mobile top-up card, and just maybe, a chance to win VND 100 million (US$3,800).