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Photo: VNExpress

The ao dai show was first held on 17.30 January 2 at Bridge Pagoda, An Hoi Bridge, and many streets in the Hoi An ancient town.

Performers in the white Ao dai and light-equipped non la (conical hats) brighten the ancient town. Photo: VNExpress

The show is a part of the project "Thức giấc Hội An” (Awaken Hoi An), launched by the town authorities and the enterprise community, which aims to restore the local tourism following the impact of the Covid-19 pandemic, VNExpress reported.

Iron-frame lanterns, signatures of Hoi An also appear in the Ao dai show. Photo: VNExpress

The Ao dai performance also contributes to promoting a safe and attractive Hoi An post-Covid-19. Each year, Hoi An welcomes about 5 million visitors. In 2020, due to the impacts of the Covid-19 epidemic, the number of tourists sharply declined, forcing a series of businesses to close.

Photo: VNExpress

Near the Bridge Pagoda, the crowds gather to enjoy the performances of innovative and traditional ao dai.

Models pose in ao dai. Photo: VNExpress

Many tourists flocked to Hoi An to watch the show, said representatives from the Center of Culture, Sports, and Broadcasting of Hoi An City.

Photo: VNExpress

At An Hoi Bridge, the models performed 20 ao dai collections, featuring the 1930s style and made of Vietnamese silk.

Photo: VNExpress

To welcome visitors to Hoi An in 2021, the ancient town is adorned with many lanterns and flowers across streets and alleys. Besides, it will host interesting folk games and light shows.

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