From Business Performance to Brand Power: Vinamilk Maintains Its Leading Position

Vinamilk was recently honored in the Top 10 Strong Brands in Vietnam 2025, one of the major accolades of the Vietnam Strong Brand Program initiated by Vietnam Economic Times – VnEconomy since 2003.
October 07, 2025 | 08:23
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From Business Performance to Brand Power: Vinamilk Maintains Its Leading Position
Mr. Pham Tuyen, Director of Vinamilk’s Hanoi Branch, represents the company in receiving the Top 10 Strong Brands in Vietnam 2025 award.

According to the organizers, the 22nd edition of the program recognized 80 exemplary enterprises across various sectors, acknowledging their significant contributions to national economic development amid increasing global integration.

With the theme “Enterprises Reaching New Heights,” the 2025 program focused on businesses with outstanding achievements in production, commerce, and service operations; strong green investment and sustainable development practices; as well as social and community contributions. These enterprises are recognized for helping drive Vietnam’s high-growth targets both this year and into the future.

Vinamilk was honored as one of the Top 10 Strong Brands in Vietnam 2025—an award reserved for large-scale enterprises and corporations that play a leading role in key economic sectors. The evaluation criteria for this recognition include business results, brand reputation and value, innovation efforts, and international expansion capabilities.

Over nearly five decades, Vinamilk has not only maintained its No. 1 position in Vietnam but has also expanded globally. Since launching its export activities in 1997, Vinamilk products have reached 65 international markets, with a cumulative export value exceeding USD 3.4 billion.

Vinamilk is executing a global marketing strategy while preserving its identity as a Vietnamese brand. The company regularly participates in major international fairs and exhibitions, promoting the message "Vietnamese Nutrition – International Quality." To enter high-standard markets, Vinamilk's products must pass rigorous testing by international inspection bodies. Positive assessments from these respected organizations have helped reinforce Vinamilk’s brand strength.

According to Brand Finance, a leading global brand valuation agency, Vinamilk is currently the world’s most promising dairy brand, rated at the highest AAA+ level. It is also the only Southeast Asian brand to rank among the Top 10 most valuable dairy brands globally, contributing to Vietnam’s dairy industry being ranked 5th worldwide in brand value.

From 2023 to 2025, Vinamilk passed over 400 stringent tests to be awarded the Clean Label certification for its fresh milk by the Clean Label Project (USA)—marking the first time in the world that a fresh milk product has received this title.

Vinamilk’s infant formula also became the first product in Asia to receive the Purity Award from the Clean Label Project, the world’s most rigorous certification to date for product safety and transparency, including strict evaluations on raw material purity and production conditions.

The company is actively pursuing its Net Zero 2050 roadmap, aiming to achieve net-zero carbon emissions by 2050. Currently, two of Vinamilk’s factories and one farm have been certified carbon neutral under the PAS 2060:2014 international standard. Vinamilk is also a pioneer in implementing regenerative agriculture, conserving natural resources, and protecting the environment.

Standing With the Central Region in Times of Crisis

This year’s Vietnam Strong Brand Program took place in the aftermath of Typhoon Bualoi, which caused severe damage across several provinces in central and northern Vietnam. The central region, in particular, suffered significant losses affecting lives and livelihoods.

From Business Performance to Brand Power: Vinamilk Maintains Its Leading Position
Mr. Pham Tuyen, Director of Vinamilk’s Hanoi Branch, represents the company in expressing solidarity with communities affected by Typhoon No. 10.

In response to the call for solidarity from the program’s organizers, and with a strong sense of corporate social responsibility, Vinamilk contributed 1,000 boxes of drinking water and 1,000 boxes of milk to aid disaster-stricken communities—reflecting a belief that with collective support from across society, the people of central Vietnam will overcome hardship and swiftly rebuild their lives after the storm.

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