On the evening of July 8, at Pho Saigon Restaurant in Vienna, Austria, the Vietnamese Embassy in Austria, in coordination with the We Love Pho Association, the Ninh Binh Culinary Culture Association, and Vietnamese culinary artisans and experts, organized a program titled “Pho and Culinary Culture: Bringing Vietnamese Identity Closer to Europe and the World.”The event was one of the stops on the Journey of Pho and Vietnamese Culinary Culture Across Europe, contributing to the promotion of Vietnam’s image, people, and cultural values to international friends.

In the first six months of 2026, Vietnam welcomed more than 742,000 Russian visitors, 2.8 times higher than in the same period last year. This strong recovery has made Russia the third-largest source market for Vietnam's tourism industry, behind only China and the Republic of Korea.

Tourism activities in Can Tho have continued to recover strongly during the first months of 2026, maintaining solid growth momentum. This positive transformation has further reinforced tourism's position as a key economic sector and an important driver of the city's overall development.

Phong Nha-Ke Bang National Park in Quang Tri Province is emerging as the world's largest destination for cave adventure tourism. However, tourism development in Phong Nha-Ke Bang has yet to match its enormous potential, as the destination still lacks a diversified tourism ecosystem and specialized service chains capable of meeting the needs of visitors across different market segments.