Amazon to make Vietnam Southeast Asia’s e-commerce export hub
As part of its 2026 strategic focus, Amazon aims to position Vietnam as a central hub for Southeast Asia’s e-commerce exports, leveraging technology and innovation to drive high-quality export growth.
On November 6, Amazon Global Selling held its annual conference under the theme “Tech breakthrough - Global export acceleration.”
The event gathered over 1,500 entrepreneurs and businesses to celebrate the global success of Vietnamese enterprises on Amazon, unveil new powerful tools and programs, and announce the 2026 strategic priorities to boost global exports from Vietnam.
Jim Yang, Director of Asia-Pacific Market Development at Amazon Global Selling, stated at the event: “With more than 20 international markets, Amazon offers diverse opportunities for manufacturers, brand owners, and sellers worldwide. The Asia-Pacific region plays a crucial role in the global supply chain. Amazon’s continuous investments in logistics infrastructure, innovation, and ecosystem development are designed to help businesses connect their production strengths with global customers. Vietnam’s entrepreneurial spirit and manufacturing capability present a tremendous opportunity for export growth via e-commerce.”
According to Amazon, as of July 31, the number of products sold by Vietnamese sellers increased by nearly 35% compared to the same period last year. This growth highlights the rising importance of global B2C e-commerce as a new export channel for Vietnam.
Amazon’s Fulfillment by Amazon (FBA) service has become a critical logistics tool for Vietnamese businesses. The volume of goods shipped through FBA increased by nearly 40% in 2025, reflecting Vietnamese sellers’ growing focus on reliable delivery and customer service worldwide.
The top five best-selling product categories for Vietnamese sellers on Amazon in 2025 remained consistent: home, kitchen, health and personal care, fashion, and beauty - areas that reflect Vietnam’s core manufacturing strengths. Notable success stories include Coolmate in the apparel sector and Green Mekong in home furnishings, VNN reported.
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| Amazon Global Selling held its annual conference with the theme “Technological Breakthrough – Accelerating Global Export.” |
Larry Hu, Southeast Asia Director of Amazon Global Selling, said: “With rapid digital transformation and a strong export-oriented economy, Vietnam is perfectly positioned for e-commerce export growth. We are building a foundation to support Vietnam’s rise in global e-commerce. Today, we announce our 2026 strategy to accelerate Vietnam’s transformation into Southeast Asia’s high-quality e-commerce export hub. Amazon’s comprehensive innovations and solutions will empower Vietnamese businesses to turn their strengths into global success and help realize the country’s vision of digital transformation and high-value exports.”
Amazon Global Selling’s 2026 strategic focus for Vietnam is to fast-track the country’s emergence as Southeast Asia’s e-commerce export center. The plan includes accelerating Vietnam’s shift into a regional export powerhouse and enhancing global competitiveness through logistics development, talent cultivation, and knowledge exchange with support from the government and industry associations.
Amazon will help Vietnamese manufacturers and brands elevate their position in the global value chain through product innovation and brand development. In collaboration with the government and stakeholders, Amazon aims to implement high-quality export initiatives and nurture a new generation of entrepreneurs. The goal is to make “Made in Vietnam” a global hallmark of innovation, quality, and competitiveness.
The company will also lead AI transformation in Vietnam’s export sector by introducing AI tools, guiding AI application practices, and developing talent in the field. This will support Vietnam’s rise as a regional leader in smart commerce and production technologies.
During the event, Amazon also launched the Amazon Global Logistics (AGL) cross-border shipping program, making Vietnam the second country globally to be selected as an FBA origin point. This enables local businesses to access end-to-end logistics solutions, directly connecting with Amazon’s U.S. fulfillment network.
This initiative allows local manufacturers to focus on their core production strengths while Amazon handles the entire cross-border logistics process - from pickup to final delivery at fulfillment centers.
Vietnam Red Cross deploys emergency relief to flood-battered localities
The Vietnam Red Cross Society Central Committee approved over 4.8 billion VND (184,000 USD) in immediate relief, including cash and P&G clean water packets from partners.
The Central Committee of the Vietnam Red Cross Society (VRCS) has launched an emergency relief campaign to support residents suffering from prolonged heavy rain and flooding in Da Nang, Hue, Ha Tinh, Quang Tri, Quang Ngai, and Lam Dong in the central region.
It approved over 4.8 billion VND (184,000 USD) in immediate relief, including cash and P&G clean water packets from partners.
Specifically, Ha Tinh will receive 560 million VND and 24,000 packets, Quang Tri 400 million VND and 24,000 packets, Hue 1.095 billion VND and 48,000 packets, Da Nang 1.78 billion VND and 72,000 packets, Lam Dong 175 million VND and 43,200 packets, and Quang Ngai 580 million VND and 24,000 packets, VNN reported.
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| A representative of the Vietnam Red Cross Society delivers relief to a flood-hit resident in Hue city. (Photo: VNA) |
Cash comes from donations sent to the H2025 account at Vietcombank, while the P&G packets are supplied through a non-refundable grant from Americares under the “Clean Drinking Water for Communities” initiative.
Further contributions can flow through the same H2025 Vietcombank account or direct transfers via VCB Digibank.
Meanwhile, Typhoon Kalmaegi, hitting central Vietnam on late November 6, and its remnants have inflicted widespread destruction in Hue, Da Nang, Quang Ngai, Gia Lai and Khanh Hoa, claiming lives, razing homes, damaging tens of thousands of roofs, forcing mass evacuations, and plunging vast areas into darkness.
Lonely Planet spotlights eight standout national parks in Vietnam
World-renowned travel guide Lonely Planet has named eight of Vietnam’s grandest national parks, offering travelers opportunities to explore vast caves, striking limestone landscapes and scenic coastlines.
Bach Ma National Park in Thua Thien Hue province tops the list. The park is home to more than 1,400 plant species, representing about one-fifth of all flora found in Vietnam. Its diverse wildlife includes 132 mammal species, among them three rare animals only discovered in the 1990s: the antelope-like saola, the deer-resembling Truong Son muntjac and the giant muntjac.
Phong Nha-Ke Bang National Park in Quang Binh province ranks next. Travelers willing to spend around US$3,000 can join a four-day expedition to Son Doong, one of the world’s largest caves. More affordable multi-day tours are also available to other cave systems, such as the enormous En Cave, which features its own underground beach, VOV reported.
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| Bach Ma National Park comes first in the list of Vietnam's 8 grandest national parks |
Bai Tu Long National Park in Quang Ninh province is also included on the list. Coming in fourth is Cuc Phuong National Park in Ninh Binh province.
Cat Tien National Park in Dong Nai province takes fifth place. The remaining recommended destinations are Ba Be, Cat Ba and Phu Quoc National Parks.
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