Vietnam Showcases Culture at Germany’s Augsburg Multicultural Summer Festival 2026

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A member of the German Federal Parliament Claudia Roth visited a Vietnamese pavilion. (Photo: VNA)

The festival was held in Augsburg, a beautiful historic city and the third largest city in Bavaria, with more than 20 pavilions representing different countries to honor cultural diversity and encourage interaction among local communities.

The Vietnamese pavilion attracted a number of tourists with traditional dishes such as fresh spring rolls, pork rolls, and bun cha, alongside with the ao dai, conical hats, and cultural performances rich in national identity. These activities contribute to widespread Vietnamese culture, fostering greater understanding and ties between the Vietnamese community, German citizens, and international friends.

The program was held by Huong Viet Magazine in collaboration with the Vietnam-Germany Association in Schwaben and the Vietnamese Association in Freising (Bavaria).

Head of the Integration and Social Affairs Department of Augsburg Martin Schenkelberg (wearing a conical hat) visited a Vietnamese pavilion. (Photo: Nhan Dan)

During the visit to the Vietnamese pavilion, a member of the German Federal Parliament Claudia Roth, and Head of the Integration and Social Affairs Department of Augsburg Martin Schenkelberg appreciated the Vietnamese community’s contributions to promoting culture, people-to-people exchanges and the friendship between Vietnam and Germany. They also expressed their appreciation for Vietnam’s traditional cuisine and distinctive cultural heritage.

Editor-in-Chief of Huong Viet Magazine Pham Khanh Nam, said the festival is an occasion to introduce Vietnam as a dynamic, culturally rich and internationally engaged country, while strengthening connections with European partners, expanding cooperation in culture, trade, investment, sustainable development, international economic integration, and relations with the European Union (EU).

According to Pham Khanh Nam, this is an opportunity for Vietnam to continue promoting the image of a dynamic, culturally rich and internationally engaged country, while strengthening connections with European partners, expanding cooperation in culture, trade, investment, and sustainable development. These exchange activities make contributions to promote mutual understanding and create favourable conditions for Vietnam to make effective use of opportunities from the EU-Vietnam Free Trade Agreement (EVFTA), continuing to promote the substantive and sustainable economic and trade cooperation relations between Vietnam and EU.

The performance of the Vietnamese community at the event. (Photo: Nhan Dan)

Vietnam’s presence at the Augsburg Multicultural Summer Festival 2026 once again affirmed the role of cultural diplomacy and people-to-people exchanges in building mutual understanding and trust, while consolidating friendship and cooperation between Vietnam and Germany, as well as other international partners.

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