Vietnamese, Japanese Association Cooperate to Promote Food Culture

Representatives of the two associations signed a cooperation agreement. Source: NDO

The signing cooperation agreement between the Japan-Vietnam Gastronomy Association and the Vietnam-Japan Business Association is expected to bring great success, contributing to promoting the growing relationship between Vietnam-Japan, Nhan Dan Online reported.

The Japan-Vietnam Gastronomy Association (JVGA) and the Vietnam-Japan Business Association (VJBA) signed a cooperation agreement in Ho Chi Minh City, on November 19.

This is an activity within the framework of the Vietnam Food Expo 2022 event, hosted by the Ministry of Industry and Trade, in collaboration with the Vietnam Trade Office in Japan and the VJBA.

Accordingly, the two sides cooperate under the motto of mutual benefit. The sides work together to coordinate regular, long-term and sustainably, based on promoting the functions of each side and mobilising resources to effectively carry out commercial activities, and promote the image of the country and people of Vietnam and Japan.

“Japanese consumers are already familiar with the terms Anzen and Anshin, which mean “Safety” and “Peace of mind”, in using all agricultural, aquatic and food products including manufactured goods, domestic or imported from abroad. Recently, with fluctuating exchange rates, domestic food prices have become more expensive, Japanese consumers tend to prefer products with reasonable prices but still ensure quality. Many Japanese supermarkets also aim to import good quality agricultural and aquatic products with reasonable prices from Vietnam such as tra (pangasius) fish, chicken, shrimp, mango, banana, dragon fruit and other frozen products," said VJBA Chairman Vu Hoang Duc.

In addition, agricultural and aquatic products and food imported from Vietnam have also been consumed well in recent years to serve the consumption needs of the increasing number of Vietnamese people living, studying and working in Japan today, (with nearly 500,000 people in 2021, ranking second in the number of foreigners in Japan). Thus, it can be seen that Vietnam's agricultural, aquatic products and food products have been and will still have a lot of potential to be exported, penetrate and expand their market share in the Japanese market.

At the signing ceremony. Source: doanhnghiephoinhap.vn

The Japan-Vietnam Gastronomy Association was established in Tokyo in January 2020 for goodwill between Japan and Vietnam through "food culture". The aim is to provide consulting services on agriculture, production, trade and sales, jointly enlighten the culinary cultures and contribute to the goodwill of both countries through through these activities.

The Vietnam-Japan Business Association was established on September 2, 2013, and is an organization that gathers and represents businesses operating in many fields, for the benefit of the community and businesses, enhancing the Vietnamese and Japanese brands in the market, contributing to the economic development of the two countries.

The association operates with thee main goals: to organize gathering and representing Vietnamese enterprises in Japan; being the focal point to promote the Japanese - Vietnamese economy; and providing information and investment advice for Vietnamese businesses that want to do business in Japan and vice versa.

After the signing ceremony, both associations look forward to the FOODEX JAPAN 2023, to be held in Japan. In this event, 63 products from 63 provinces and cities in Vietnam, will be shipped to Japan through the 110VJ project.

The event is expected to be a great success, marking a new step in the cooperation of both associations in the future.

In the recent 2022 Vietnam Food Expo hosted by the Ministry of Industry and Trade, together with the cooperation of the Vietnam Trade Office in Japan and the Vietnam-Japan Business Association to connect imports of quality products from Vietnam to serve the Vietnamese community in Japan or put into supermarkets and large distribution chains of Japan.

In the first nine months of 2022, Vietnam welcomed 2.1 million foreign tourists, of whom nearly 97,000 come from Japan.

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