Google Arts and Culture Launches “Vibrant Vietnam” Project

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The project is created by Google in collaboration with prestigious organizations such as iSEE, the ASEAN Center for Biodiversity, the Museum of Invaluable Heritage Art, the Sherman Center for Culture and Ideas, and the Bat Trang Ceramics Museum.

This is one of Google's continuing efforts with the goal of honoring and promoting the emotional natural landscape, rich cultural heritage, and diversity of the Vietnamese ethnic community to a global audience.

"Vibrant Vietnam" offers an engaging online journey of discovery about the country and its people. The project will support Vietnam's tourism industry to introduce amazing landscapes, majestic natural wonders and unique indigenous culture to international friends.

Prior to this, many successful projects include "Google Arts and Culture: Wonders of Vietnam"; Google Adventure Vietnam campaign, "Vietnam: Go to Love!" campaign on the YouTube platform.

There are 31 online exhibitions showcasing 429 unique images, 15 videos and counting, giving the public a vivid picture of the rich culture, breathtaking landscapes, and diverse ethnic communities across Vietnam.

The five main topics offer interesting and useful information including geographical location of ethnic groups; heritage and community; indigenous medicinal herbs.

"Google Arts & Culture will be a digital museum that preserves and promotes the quintessential values of culture, art, and tourism of mankind. This project once again affirms Vietnam's diverse and rich potential in terms of culture, natural landscape, friendly and hospitable people,” said Hoang Quoc Hoa, Director of the Tourism Information Center (National Tourism Administration of Vietnam).

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