Ho Chi Minh City orientates tourism development linked to urban economy, night-time economy, culture industry and experience economy, changing from event organizing model to developing event economy model.

According to a report released by Statistics Korea on July 9, Vietnam ranked first in the number of foreign nationals entering the RoK for long-term stays in 2025, with approximately 98,000 people. Vietnamese citizens accounted for the largest share among foreigners staying in the country for more than 90 days.

On the evening of July 8, at Pho Saigon Restaurant in Vienna, Austria, the Vietnamese Embassy in Austria, in coordination with the We Love Pho Association, the Ninh Binh Culinary Culture Association, and Vietnamese culinary artisans and experts, organized a program titled “Pho and Culinary Culture: Bringing Vietnamese Identity Closer to Europe and the World.”The event was one of the stops on the Journey of Pho and Vietnamese Culinary Culture Across Europe, contributing to the promotion of Vietnam’s image, people, and cultural values to international friends.

In the first six months of 2026, Vietnam welcomed more than 742,000 Russian visitors, 2.8 times higher than in the same period last year. This strong recovery has made Russia the third-largest source market for Vietnam's tourism industry, behind only China and the Republic of Korea.