Red silk cotton trees in full bloom in Northwest Vietnam

In recent years, Ninh Binh has not only cemented its position on the international tourism map through its magnificent natural landscapes but has also attracted visitors with the vibrant traditional festivals that embody the rich cultural heritage of the ancient capital region.

A newly issued decision, Decision No. 1033/QD-TTg approving the Digital Economy and Digital Society Development Programme for 2026 - 2030, places a strong emphasis on the tourism sector's digital transformation in Vietnam. The program prioritizes the use of digital technologies in the management and operation of tourism businesses, including accommodation providers, travel agencies, restaurants, and tourist attractions. The goal is to enhance operational efficiency while delivering more seamless, personalized, and engaging experiences for travelers.

After a foreign tourist accidentally dropped a cellphone into the river while visiting the Bay Mau Coconut Forest in Hoi An, Da Nang, a 70-year-old basket boat operator immediately jumped into the water to retrieve it.

Practical examples have shown that digital transformation is not merely about technology. It is also driving more convenient travel experiences, higher-quality services, and more attractive destinations.