The event attracted nearly 100 delegates and guests, including representatives of Hungarian travel companies and local friends. Guests were introduced to Viet Nam’s natural beauty, cultural heritage and notable destinations stretching from north to south, including Ha Long Bay, Trang An, Hanoi, Phong Nha-Ke Bang National Park, the ancient capital of Hue, Hoi An Ancient Town and Ho Chi Minh City.

Hungarian guests speak at the tourism promotion event. (Photo: Embassy of Viet Nam in Hungary)

Speaking at the event, Minister Counsellor and Deputy Head of Mission of Viet Nam in Hungary Nguyen Viet Ha said that Viet Nam was increasingly demonstrating its appeal to international visitors thanks to its diverse natural landscapes, distinctive cultural heritage, continuously improving tourism infrastructure, and friendly, hospitable people. In 2025, Viet Nam welcomed more than 21 million international arrivals, demonstrating the country’s growing appeal on the global tourism map.

Minister Counsellor and Deputy Head of Mission Nguyen Viet Ha speaks at the event. (Photo: Embassy of Viet Nam in Hungary)

He affirmed that tourism serves as an important bridge for strengthening mutual understanding and cultural exchanges between the peoples of Viet Nam and Hungary, while reinforcing the traditional friendship between the two countries. Through the programme, the Embassy hoped to present Viet Nam not only as a destination renowned for its famous scenic attractions, but also as a place where visitors could experience its rich cultural heritage, explore its cuisine and appreciate the sincerity and hospitality of the Vietnamese people.

Guests view photographs showcasing Viet Nam’s prominent destinations. (Photo: Embassy of Viet Nam in Hungary)

As part of the event, guests viewed photographs showcasing Viet Nam’s natural landscapes, cultural heritage and prominent destinations. They also explored the distinctive features of Vietnamese cuisine across the country’s three regions through signature dishes that reflect the cultural identity of Viet Nam.

The programme also featured traditional artistic performances, introducing Hungarian friends to the beauty of Vietnamese traditional music and the richness of the country’s cultural life.

Connect Younger Generation, Carry on Hungary - Viet Nam Friendship The Hungary - Viet Nam Friendship Association and the Association of Vietnamese People in Hungary recently held a gathering in Budapest. At the event, Vietnamese Ambassador to Hungary Bui Le Thai emphasized the importance of fostering continuity between generations and attracting more young Hungarians to learn about Viet Nam and participate in friendship activities.

Strengthening Ties with Hungarian Friends Who Love Viet Nam In Budapest, the Embassy of Viet Nam in Hungary held a meeting with the Hungarian-Vietnamese Cultural Association to review joint activities carried out since the beginning of 2026 and discuss plans for activities to introduce and promote Vietnamese culture during the final months of the year.