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The event will take place at the Vietnam Cultural Center (France). It will include many activities to connect and promote economic and cultural exchanges between Vietnam and France and Europe, and share Vietnamese business culture with foreign businesses and partners.

The first Vietnamese Business Culture Day Abroad, hosted by VNABC, will take place in France on September 13 (Photo: VNABC).

With the theme “Vietnamese and European Business Culture: Intertwined Perspectives,” the event aims to contribute to spread the spirit of business culture development, to raise awareness of the role of business culture in sustainable economic and social development in the context of international integration.

In particular, it contributes to connecting Vietnamese entrepreneurs and businesses that have, are and will invest and do business in France and Europe, promoting economic and cultural exchanges between Vietnam, France and Europe.

The highlight of the event is the Vietnam Business Culture Forum. It will cover two topics, namely "Business culture and international integration of enterprises" and "Business culture exchange: Turning challenges into opportunities".

Hundreds of delegates, guests, experts, and researchers from Vietnam, France, and many European countries will attend to discuss management stories from a cultural perspective, how to adapt to different business environments, and the adaptation of Vietnamese companies to the business environment in France and Europe.

They can also engage in many sideline activities like fine art exhibitions, introduction of traditional lacquer art, Vietnamese tourism experiences through traditional cuisine and cultural performances.

VNABC Chairman Ho Anh Tuan is the Head of the Organizing Committee of the event. He believed that businesses in a multicultural environment and cultural collisions face many challenges. The Vietnamese Business Cultural Day Abroad will create a bridge for connecting Vietnamese businesses abroad as well as foreigners doing business in Vietnam. It will contribute to enhancing Vietnam's soft power, he stressed.

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