Hanoi’s two more craft villages recognised as tourist destinations
The administration of Hanoi recently designated two craft villages in Phu Xuyen district as tourist destinations, a move aimed to develop not only local crafts but also tourism.
Pearl inlaid product of Chuyen My commune. Photo: Petrotimes
The new tourist sites are the mother of pearl inlaid and lacquer product making village in Chuyen My commune and the tailoring village in Van Tu commune.
Chuyen My commune has long been famous for mother of pearl inlaying with all of its seven villages specialised in making mother of pearl inlaid products, lacquer items and mother of pearl materials.
Local craftsmen produced millions of items of all sizes each year, ranging from wooden beds, cupboards, tables and chairs to lacquer paintings. The craft has been generating considerable economic benefits for local residents.
Meanwhile, Van Tu commune is known as the only place in Vietnam to have suit making as a traditional craft. There are about 1,500 households in the commune at present, up to 70 – 80 percent of which are specialized in suit making.
In recent years, the development of tailoring has helped raised local households’ income to 500 million – 700 million VND (21,500 USD – 30,200 USD) each year, some even earn billions of VND from this craft.
The designation of the two villages as tourist sites is hoped to develop not only the local crafts but also create more tourist magnets for the capital city of Hanoi.
The municipal People’s Committee tasked the two communes’ authorities with managing and developing tourism in the villages in accordance with the Law on Cultural Heritage and relevant legal regulations.
The capital city boasts 1,350 craft villages, which account for almost one-third of the total number across Vietnam, with 305 of them recognised as traditional ones. It is also home to 47 of the 52 traditional crafts nationwide.
According to the municipal People’s Committee, the annual revenue of the 305 traditional villages is more than 20 trillion VND (861.5 million USD) on average. Local per capita income is around 4 million – 5 million VND per month.
Despite the big number of craft villages, only few of them have been listed as tourist destinations.
In Phu Xuyen district, the fact that many long-standing craft villages haven’t been officially recognised has somehow made it hard for them to become more popular among travelers. As a result, their potential has yet to be fully tapped.
In its craft and craft village development plan until 2020, Hanoi listed several projects prioritised for investment, including 17 on developing tourism in craft villages. However, only two of the 17 villages have successfully developed their traditional crafts in association with tourism, namely Bat Trang ceramics village and Van Phuc silk village. The work hasn’t been carried out in the 15 remaining villages.
Among local traditional craft villages, Hanoi authorities classified seven as villages that need preservation and cultural heritage value to be brought into play; 10 as villages for tourism and in need of long-term preservation and development; and 17 as villages in need of long-term preservation.
To develop tourism in craft villages, Hanoi will select those recognised as traditional craft villages thanks to their rich cultural identities, attractive surrounding, and favourable transport system to build them into sample models, then expanding to other villages.
The Hanoi craft village association has selected potential ones such as Thach Xa bamboo dragonfly-making village in Thach That district, Chuon Ngo village in Phu Xuyen district, Du Du wood sculpture village and Chuong conical hat making village in Thanh Oai district.
According to the municipal Department of Tourism, Hanoi welcomed about 23.8 million visitors in the first 10 months of 2019, up 9.7 percent year on year. They included more than 5.3 million foreigners and nearly 18.5 million Vietnamese travellers. The city raked in some 83.16 trillion VND (3.6 billion USD) in tourism revenue during the period, rising 31.3 percent from the same period last year.
It hopes to attract about 28.6 million tourists this year, including 6.7 million foreigners and 21.9 domestic visitors./.
Phong Nha-Ke Bang National Park in Quang Tri Province is emerging as the world's largest destination for cave adventure tourism. However, tourism development in Phong Nha-Ke Bang has yet to match its enormous potential, as the destination still lacks a diversified tourism ecosystem and specialized service chains capable of meeting the needs of visitors across different market segments.
On the morning of June 27, at Dong Kinh Nghia Thuc Square in Hanoi, the Ministry of Public Security, in coordination with the Hanoi People's Committee, held a rally and a mass running event in response to the 2026 Action Month for Drug Prevention and Control under the theme "United in the Determination to Build Drug-Free Communes, Wards, and Special Zones." The event was livestreamed to 3,321 communes, wards, and special zones nationwide, demonstrating the determination to mobilize the entire political system and the public in the fight against drugs.
Indian media outlets have highlighted the factors behind Vietnam's growing popularity among Indian travelers, citing its affordable travel costs, expanding air connectivity, diverse landscapes, and warm hospitality as key advantages.
Viet Nam's long coastline and thousands of offshore islands have created ideal conditions for thriving coral reef ecosystems. As summer travel peaks in 2026, destinations including Hon Mun, Cu Lao Cham, Phu Quoc, Vinh Hy, and Con Dao are expected to attract travelers eager to explore vibrant underwater landscapes through snorkeling and scuba diving.
On July 13, the Vietnam Institute of Culture, Arts, Sports and Tourism under the Ministry of Culture, Sports and Tourism held a seminar titled “Cuisine and the development of Vietnam’s tourism”. The seminar gathered managers, experts, researchers, and businesses to recommend solutions to bringing cuisine values into play as a cultural resource, contributing to enhancing competitiveness and creating Vietnam’s tourism brand in the context of international integration.
Ho Chi Minh City orientates tourism development linked to urban economy, night-time economy, culture industry and experience economy, changing from event organizing model to developing event economy model.
According to a report released by Statistics Korea on July 9, Vietnam ranked first in the number of foreign nationals entering the RoK for long-term stays in 2025, with approximately 98,000 people. Vietnamese citizens accounted for the largest share among foreigners staying in the country for more than 90 days.
On the evening of July 8, at Pho Saigon Restaurant in Vienna, Austria, the Vietnamese Embassy in Austria, in coordination with the We Love Pho Association, the Ninh Binh Culinary Culture Association, and Vietnamese culinary artisans and experts, organized a program titled “Pho and Culinary Culture: Bringing Vietnamese Identity Closer to Europe and the World.”The event was one of the stops on the Journey of Pho and Vietnamese Culinary Culture Across Europe, contributing to the promotion of Vietnam’s image, people, and cultural values to international friends.
In the first six months of 2026, Vietnam welcomed more than 742,000 Russian visitors, 2.8 times higher than in the same period last year. This strong recovery has made Russia the third-largest source market for Vietnam's tourism industry, behind only China and the Republic of Korea.
In early July, French magazine Biba Magazine published an article stating that Vietnam attracts French travelers not only with its landscapes but also with its diverse and refined cuisine. The magazine introduced a range of dishes and culinary experiences that it considers unmissable when visiting the S-shaped country.
Southeast Asia is considered to be a destination for budget-conscious, mass-market travelers. However, according to Fortune magazine, international experts believe that Vietnam is shifting towards a high-quality tourism development model, targeting higher-spending tourists with longer stays.