Ho Chi Minh City Boosts Tourism Revenue Through High-Value Visitor Strategy

	Vietnam Gains Growing Appeal on the Regional Tourism Map
	Integrating Local Cultural Values ​Into Tourism Activities

Ho Chi Minh City Central Post Office (Photo: VNP)

In the first half of 2026, the tourism industry of Ho Chi Minh City has continued to be one of the fastest-growing service industries by structurally shifting customers towards being qualitative, spending more, and staying longer.

At the same time, the industry has contributed to promoting trade, service, transportation, accommodation, food and beverage and other relevant economic industries.

According to competent authorities' statistics, international visitors to Ho Chi Minh City in the first six months of 2026 reached 6,396,102 people, domestic tourists reached 27,315,000 people, and the total tourism revenue reached 213,98 trillion VND, equivalent to 58.1%, 54.6% and 64.8% of the targets set for the year 2026. The results demonstrate the effectiveness of structurally shifting customers towards being qualitative, spending more and staying longer.

The City’s Tourism industry, implementing a wide range of large-scale tourism stimulus programs linked to major public holidays, has achieved significant results and sustained momentum for its 2026 summer.

Among those, the 22nd Ho Chi Minh City Tourism Festival themed “Vibrant Summer Fest” was the highlight when nearly 1,000 discounted tourism products were introduced, hundreds of thousands of visitors were attracted and more than 120 billion VND was generated in direct revenue.

The opening ceremony of the 12th Ho Chi Minh City Ao Dai Festival 2026 (Photo: Ministry of Culture, Sports and Tourism)

Besides, the 12th Ho Chi Minh City Ao Dai Festival continued affirming itself as a signature cultural and tourism event, helping promote the image of a city that is both dynamic, modern and rich in national identity.

Remarkably, the growth rate and total tourism revenue in Ho Chi Minh City were also recorded high, in which, MICE tourism continued reinforcing Ho Chi Minh City’s status as the country’s leading center for events, conferences and seminars.

Notably, the city successfully welcomed an international MICE visitors group of nearly 900 Indonesian visitors, contributing to enhancing destination images and attracting high-spending visitors.

Regarding creating distinctive tourism products, Ho Chi Minh City’s Department of Tourism has identified waterway tourism as one of the strategic products in the new development space.

The city has proactively assessed its infrastructure, building the orientation of developing ports and terminal networks, and working with cruise groups to expand the cruise tourism market while connecting sea, urban, and resort tourism in the future.

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