Phu Quoc - Top Choice for Eastern European Tourists Visiting Vietnam

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On October 21, digital travel platform Agoda reported a 59% rise in accommodation searches in Vietnam from Eastern European markets. This growth reflects the positive impact of relaxed visa policies, which have made Vietnam more accessible to European visitors.

Tourists enjoy the clear water at the Hon May Islet in Phu Quoc. (Photo kiengiangtravel.vn)

The new visa exemption policy for citizens of 12 European countries took effect on August 15. According to Agoda’s data, interest from Eastern European travelers has been particularly strong, with search volumes rising by 77% from Slovenia, 74% from Poland, 72% from Bulgaria, 69% from Romania, and 61% from Slovakia.

The data was compiled from searches conducted on Agoda between August 15 and September 30 for stays scheduled from October to November and compared to the same period of the previous year.

Vu Ngoc Lam, Agoda’s Country Director for Vietnam, commented: “The data clearly shows that simplifying entry procedures and improving accessibility have contributed to the rise in visitors from Europe and other long-haul markets to Vietnam.”

Eastern European travelers are showing increasingly diverse interests in exploring Vietnam, with five standout destinations attracting the most attention. Leading the list is Phu Quoc Island, with an impressive 113% year-on-year surge in searches. Following the tropical island are the bustling metropolises of Hanoi and Ho Chi Minh City, ranked second and third, with increases of 77% and 56% respectively. Rounding out the top five destinations for Eastern European tourists are the coastal cities of Da Nang and Nha Trang, which saw search increases of 36% and 35%.

Agoda’s recorded figures align closely with data from Vietnam’s General Statistics Office (GSO), which shows that the number of visitors from Europe increased by nearly 35% during the first nine months of 2025. In the third quarter alone, Vietnam welcomed 568,370 European tourists - a 38% rise from the previous quarter and a significant 60% increase compared to the same period last year.

A corner of Phu Quoc Island, Kien Giang province, southern Vietnam. (Photo: Vinpearl)

“The expanded visa exemption policy has made Vietnam more accessible and appealing to European tourists. We are delighted to contribute to this growth and to help attract more international visitors through our user-friendly platform that integrates the best deals and travel support tools, from accommodation and flight bookings to local experiences. With Agoda, planning and enjoying a journey to explore Vietnam has never been easier,” Vu Ngoc Lam shared.

With over 6 million accommodation options, 130,000 flight routes, and 300,000 activities available in a single booking, Agoda enables European travelers to plan their trips to Vietnam easily. Whether for a relaxing getaway, a cultural journey, or a beach holiday, Agoda’s seamless platform empowers travelers from Europe to discover and experience Vietnam conveniently and with confidence.

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