Every spring in the Bac Ha Plateau, plum blossoms bloom in white, which makes the hills and valleys planted plum trees be a unique, poetic beauty and attracts lots of visitors.
Northwest has long been famous for its unspoiled majestic mountains, winding roads, attracting so many visitors who want to learn and explore. And these days, there are those majestic mountain landscapes that are intertwined with white colors on the hills of plum blossoms - the kind of flowers that only has in the northwestern mountains.
The pure white color of Tam Hoa plum blossoms blends with the green buds. Photo: nhandan
Plum blossoms cover the valley. Photo: nhandan
Plum blossoms cover the hills. Photo: nhandan
Have the opportunity to come to Bac Ha district, Lao Cai Province on February, visitors are likely to experience the unique colors of spring in highland areas. In which, the most unique one is the white color of plum blossoms, which has been dubbed "White Plateau" for the highlands of Bac Ha.
Plum flowers nestled under the trees. Photo: nhandan
Plum blossoms on the cliffs. Photo: nhandan
Young H’Mong girl plays in the plum garden. Photo: nhandan
Currently, Bac Ha district has more than 1,600 hectares of fruit trees, of which Tam Hoa plums and local plums cover over 1,000 hectares, which are grown in the center of the town and some communes in the commercial district.
Pure white color of Tam Hoa plum blossoms. Photo: nhandan
Photo: nhandan
Photo: nhandan
Photo: nhandan
In the spring, the blooming Tam Hoa plum areas make Bac Ha seem to wear a pristine shirt, creating a unique picture for tourists. On every street, plum blossoms cover the mountainside, peek behind the roof and stretch endlessly, making the Bac Ha plateau look like a poetic and charming landscape. When coming to the "white plateau", all tourists do not forget the pure white flowers of Tam Hoa plum.
Photo: nhandan
Pure white color of Tam Hoa plum blossoms. Photo: nhandan
Can Cau Market in the mountainous northern province of Lao Cai still retains the inherent features of the ethnic people. The market is an important ...
Can Cau market in the northwestern province of Lao Cai typifies exceptional cultural features boasting a vibrant vibe of many people from different ethnic minorities ...
Southeast Asia is considered to be a destination for budget-conscious, mass-market travelers. However, according to Fortune magazine, international experts believe that Vietnam is shifting towards a high-quality tourism development model, targeting higher-spending tourists with longer stays.
Phong Nha-Ke Bang National Park in Quang Tri Province is emerging as the world's largest destination for cave adventure tourism. However, tourism development in Phong Nha-Ke Bang has yet to match its enormous potential, as the destination still lacks a diversified tourism ecosystem and specialized service chains capable of meeting the needs of visitors across different market segments.
Tourism activities in Can Tho have continued to recover strongly during the first months of 2026, maintaining solid growth momentum. This positive transformation has further reinforced tourism's position as a key economic sector and an important driver of the city's overall development.
In recent years, Ninh Binh has not only cemented its position on the international tourism map through its magnificent natural landscapes but has also attracted visitors with the vibrant traditional festivals that embody the rich cultural heritage of the ancient capital region.
A newly issued decision, Decision No. 1033/QD-TTg approving the Digital Economy and Digital Society Development Programme for 2026 - 2030, places a strong emphasis on the tourism sector's digital transformation in Vietnam. The program prioritizes the use of digital technologies in the management and operation of tourism businesses, including accommodation providers, travel agencies, restaurants, and tourist attractions. The goal is to enhance operational efficiency while delivering more seamless, personalized, and engaging experiences for travelers.
After a foreign tourist accidentally dropped a cellphone into the river while visiting the Bay Mau Coconut Forest in Hoi An, Da Nang, a 70-year-old basket boat operator immediately jumped into the water to retrieve it.
Practical examples have shown that digital transformation is not merely about technology. It is also driving more convenient travel experiences, higher-quality services, and more attractive destinations.
According to tourism industry statistics, Vietnam welcomed 10.6 million international visitors in the first five months of 2026, up 14.9% year-on-year and the highest figure ever recorded for the same period.
According to the Vietnam News Agency correspondent in France, the weekend edition of Le Parisien recently published an article introducing Vietnam as one of the most worthwhile countries to explore in Asia. Le Parisien considered Vietnam among the most attractive destinations in the world, with majestic natural landscapes, ancient cultural heritage, and amazing cuisine.
Amid the growing trend of combining heritage preservation with the development of cultural and spiritual tourism, Thanh Hoa has emerged as one of Vietnam’s notable destinations thanks to its rich network of temples and shrines associated with the UNESCO-recognized Intangible Cultural Heritage of Humanity, the Practices Related to the Beliefs in the Mother Goddesses of Three Realms of the Vietnamese People. Efforts to preserve the essence of this heritage while promoting tourism are opening up new development opportunities for the province.