(VNF) - The Republic of Korea (RoK) will be honored guest and the largest exhibitor with 136 booths at the International Trade Fair – Vietnam Expo 2017. The event will take place in Hanoi from April 19-22.

Aiming at promoting exports and the domestic market, the Vietnam Expo 2017 will feature a wide range of products of local companies, particularly those winning the Vietnam Value Awards, such as machinery-equipment-electronic goods; industrial and household appliances; food and beverage; beauty care, etc.

A forum on export promotion will also be held during the trade fair for experiences exchange and information updates on Vietnam business environment.

Specially, Vietnamese firms taking part in the trade fair will have chance to listen to Korean leading experts in design about market demand, concept development, brand & package design, said Nguyen Khac Luan, Director of the Vietnam National Trade Fair and Advertising Company (Vinexad).

Press conference on the Vietnam Expo 2017 on April 11 (source: Investment News)

According to Park Chul Ho, Chair of the Korea Trade-Investment Promotion Agency (KOTRA) Hanoi, Korean enterprises are giving more positive reviews for the potentials of the Vietnam consumer market. They look forward to joining hands with Vietnamese companies to complement each other on the value chain, together increasing their presences on global market.

​Park also explained the trend of increasing preferences for Korean products, which are attributed to several reasons, including the wide availability of Korean goods in Vietnam - thank to the Free Trade Agreement (FTA) taking effect in late 2015 and the strong influence of the Hallyu wave (K-Pop, movies and other type of entertainments) captivating the youth.

Besides the Vietnam Expo 2017, the KOTRA will organize seven trade events this year, as part of the celebration for the 25th anniversary of the Vietnam-RoK diplomatic relations and the third year since the Vietnam-Korea Free Trade Agreement (VKFTA) took effect./.

( VNF )