Vietnamese Seedless Lychees Reach Out To Japan and UK
	Vietnamese Lychees Hit Thai Supermarket Shelves

According to VNA, at some supermarkets in Thailand, Vietnamese lychees are promoted by small-sized stickers shaped like lychees with many different expressions in Thai. Consumers can download free sticker sets from messaging platforms such as Viber and WhatsApp.

Boxes of fresh Vietnamese lychees on sale at Gourmet Market supermarket in Bangkok on June 15. (Photo: VNA)

This is a new promotional method The Mall Thailand Group to bring Vietnamese lychees closer to local consumers in Thailand. The campaign will be promoted from June 15 to the end of July. During that period, Bac Giang lychees are imported weekly to Bangkok.

In addition, the Central Retail Group of Thailand has deployed many activities to promote the export of lychees from Bac Giang to the Thai market through the group's retail system in Thailand. In 2024, the group plans to consume about 300 tons of lychees in the Vietnam and Thailand markets.

Previously, in July 2023, the first batch of fresh Bac Giang lychee officially exported was present in Thailand and appeared simultaneously in the country's seven largest commercial center systems. According to the Vietnam Trade Office in Thailand, the presence of Bac Giang lychees at The Mall shopping centers in Thailand is proof of the trust of businesses and consumers in this country.

The representative of the Vietnam Trade Office in Thailand said that Thailand spends more than USD 1 billion each year to import fresh fruit and USD 600 million to buy vegetables. Currently, Thailand imports four types of fruits from Vietnam including dragon fruit, mango, longan, and lychee.

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