On these days, it is not difficult to catch strings of flower bikes full of Madonna lily flower, one of the symbols of April in Hanoi.
Photo: Lao Dong
Lilies at the beginning of the season have not yet fully bloomed, but sold at best. The price for a bunch of ten branches ranges from VND 25,000 to VND40,000 (about US$1-2).
Photo: Lao Dong
Unlike some other flowers appearing all year round, the Madonna lily flower blooming season lasts only 20 days, starting in late March, early April. Therefore, flower lovers are likely to contemplate this elegant white beauty at the beginning of summer.
Photo: Lao Dong
In spite of being mixed with other flowers, Madonna lilies still prominent. Most customers buy lilies to take pictures, display indoors or go to church.
Photo: Lao Dong
Passers-by were attracted by the pristine white beauty of lilies and its elegant fragrance.
Photo: The Saigon Times
In Hanoi, lilies are grown in almost all flower villages in Nhat Tan, Quang Ba, Tay Tuu, and in recent years Ha Mo (Dan Phuong). To have Madonna lily for selling in April, growers have planted the bulb since September and October of the previous year.
On the morning of June 27, at Dong Kinh Nghia Thuc Square in Hanoi, the Ministry of Public Security, in coordination with the Hanoi People's Committee, held a rally and a mass running event in response to the 2026 Action Month for Drug Prevention and Control under the theme "United in the Determination to Build Drug-Free Communes, Wards, and Special Zones." The event was livestreamed to 3,321 communes, wards, and special zones nationwide, demonstrating the determination to mobilize the entire political system and the public in the fight against drugs.
Southeast Asia is considered to be a destination for budget-conscious, mass-market travelers. However, according to Fortune magazine, international experts believe that Vietnam is shifting towards a high-quality tourism development model, targeting higher-spending tourists with longer stays.
Tourism activities in Can Tho have continued to recover strongly during the first months of 2026, maintaining solid growth momentum. This positive transformation has further reinforced tourism's position as a key economic sector and an important driver of the city's overall development.
Phong Nha-Ke Bang National Park in Quang Tri Province is emerging as the world's largest destination for cave adventure tourism. However, tourism development in Phong Nha-Ke Bang has yet to match its enormous potential, as the destination still lacks a diversified tourism ecosystem and specialized service chains capable of meeting the needs of visitors across different market segments.
Indian media outlets have highlighted the factors behind Vietnam's growing popularity among Indian travelers, citing its affordable travel costs, expanding air connectivity, diverse landscapes, and warm hospitality as key advantages.
In recent years, Ninh Binh has not only cemented its position on the international tourism map through its magnificent natural landscapes but has also attracted visitors with the vibrant traditional festivals that embody the rich cultural heritage of the ancient capital region.
A newly issued decision, Decision No. 1033/QD-TTg approving the Digital Economy and Digital Society Development Programme for 2026 - 2030, places a strong emphasis on the tourism sector's digital transformation in Vietnam. The program prioritizes the use of digital technologies in the management and operation of tourism businesses, including accommodation providers, travel agencies, restaurants, and tourist attractions. The goal is to enhance operational efficiency while delivering more seamless, personalized, and engaging experiences for travelers.
After a foreign tourist accidentally dropped a cellphone into the river while visiting the Bay Mau Coconut Forest in Hoi An, Da Nang, a 70-year-old basket boat operator immediately jumped into the water to retrieve it.
Practical examples have shown that digital transformation is not merely about technology. It is also driving more convenient travel experiences, higher-quality services, and more attractive destinations.