On these days, it is not difficult to catch strings of flower bikes full of Madonna lily flower, one of the symbols of April in Hanoi.
Photo: Lao Dong
Lilies at the beginning of the season have not yet fully bloomed, but sold at best. The price for a bunch of ten branches ranges from VND 25,000 to VND40,000 (about US$1-2).
Photo: Lao Dong
Unlike some other flowers appearing all year round, the Madonna lily flower blooming season lasts only 20 days, starting in late March, early April. Therefore, flower lovers are likely to contemplate this elegant white beauty at the beginning of summer.
Photo: Lao Dong
In spite of being mixed with other flowers, Madonna lilies still prominent. Most customers buy lilies to take pictures, display indoors or go to church.
Photo: Lao Dong
Passers-by were attracted by the pristine white beauty of lilies and its elegant fragrance.
Photo: The Saigon Times
In Hanoi, lilies are grown in almost all flower villages in Nhat Tan, Quang Ba, Tay Tuu, and in recent years Ha Mo (Dan Phuong). To have Madonna lily for selling in April, growers have planted the bulb since September and October of the previous year.
From March 27 to 29, the "Thai Rhythm Festival in Hanoi 2026" took place at the Thang Long Imperial Citadel, centered on the theme “Creative Life – Creative Rhythm”. This free, open-to-public event was organized by the Royal Thai Embassy in Hanoi.
This was the direction given by Phan Anh Son, Party Committee Secretary and President of the Viet Nam Union of Friendship Organizations, at the conference on the implementation of people-to-people diplomacy tasks for 2026, held by the Ha Noi Union of Friendship Organizations on December 25.
According to the Viet Nam National Authority of Tourism, Condé Nast Traveler has recently named Viet Nam among the 28 most beautiful countries in the world. The magazine praised the S-shaped country as a paradise for nature lovers and those who enjoy outdoor experiences.
In the March ranking of the Henley Passport Index, Vietnam’s passport rose seven places compared to 2025, ranking 84th and reaching its highest position in the past 11 years.
Vietnam is increasingly affirming its appeal to French tourists thanks to a harmonious combination of diverse natural landscapes, rich cultural identity, and the country’s dynamic development.
In the global tourism landscape, cuisine is becoming a special "language" for countries to define their image and win over tourists. With its rich and distinctive culinary traditions, Vietnam has a great opportunity to transform its culinary culture into a national asset.
During the nine-day Lunar New Year (Tet) holiday of the Year of the Fire Horse 2026, Vietnam’s tourism sector welcomed approximately 14 million visitors, marking a 12% increase compared to the same period in 2025. The spring tourism landscape recorded balanced growth in both domestic and international arrivals, spreading from major urban centers to numerous localities and generating momentum toward the sector’s 2026 growth targets.
According to the French online newspaper Journal du Net (JDN), Vietnam is emerging as one of the world’s most affordable destinations, particularly attractive to Europeans seeking a place to live or enjoy an extended stay.
In the early days of the Lunar New Year of Binh Ngo 2026, Da Nang consecutively welcomed international cruise ships carrying nearly 4,200 European and American visitors for sightseeing tours. The arrivals created a vibrant atmosphere from the very beginning of the year and signaled a promising start to the city’s marine tourism season.
The year 2025 marked an impressive growth milestone for Vietnam’s tourism sector, as the number of international visitors to Vietnam reached an all-time high, increasing by more than 20% compared to 2024 and far exceeding pre-COVID-19 levels.