Number 1: A Vietnamese Energy Icon Fueling the Passion of a Generation

Number One Affirms Energetic Spirit at "Enduring Passion" Award Beyond providing material resources and financial support of up to VND 5 billion, Number One partners with young talents to help them develop their ...

The Sleepless Cabin: When Number 1 Fuels a Passion-Driven Journey With Vietnam’s Young Generation 4 A.M. While the city still sleeps, Khương Duy, 35, is already on the move, setting off from a truck depot in the outskirts. His ...

The opening scene of the TVC featuring Number 1 and Đen delivers an unforgettable impact—marking a dynamic collaboration bursting with energy and rooted in Vietnamese spirit.

More than a marketing campaign, this is a meeting of two powerful forces: the energy of Number 1 and the artistry of Đen, the drive of music and the soul of Vietnam. Aligned in their passion and ambition, they bring the message “Fuel the energy. Sustain the passion.” Not merely a slogan, it becomes a wave of emotion that resonates deeply, touching the hearts of millions of young people striving to chase their dreams.

Number 1 x Đen: A Meeting of Willpower, Passion, and Perseverance

Đen and Number 1 deliver a heart-touching collaboration with the message: “Fuel your energy, sustain your passion, and become the best version of yourself.”

“Fifteen years walking alongside rap, I’ve kept moving forward on this path of passion...” Đen’s steady voice reflects years of relentless effort and personal growth.

From intimate underground stages to dazzling concerts before thousands, every song Đen performs carries the mark of unwavering determination—where willpower and belief fuse into music, igniting a flame that refuses to fade. This unwavering spirit is also the DNA of Number 1. For over two decades, this Vietnamese brand has steadfastly energized millions—from students and drivers to factory workers and young entrepreneurs. In every hand holding a Number 1 bottle lies a shared spirit: resilient, relentless, and driven to push forward.

When Energy Meets Passion, the Flame Spreads Across Vietnam

Many young people choose to recharge with Number 1 to overcome challenges at work, stay true to their passion, and become the best version of themselves.

In this shared energy, the message “sustain the passion” becomes more than just words—it becomes a way of life. In a fast-paced world filled with deadlines and burnout, Vietnamese youth continue to prove a simple yet powerful truth: no one can always move fast, but anyone can go far—with perseverance.

In a small room in Thủ Đức, Ngọc Lan, a graphic design student, works late into the night. Next to the blue glow of her laptop sits a limited edition Number 1 bottle. Its red-and-gold hue reflects in her eyes, full of belief and ambition. “Every time I see the words ‘Sustain the passion,’ it gives me the push to keep going a bit longer,” she smiles.

Number 1 energy drink consistently fuels millions of Vietnamese every day, inspiring lasting passion and perseverance.

On the long roads through the night, Khương Duy, a truck driver, plays Đen’s music as he grips the steering wheel. Under the streetlights, the red-and-gold glow from his Number 1 bottle shines like a source of strength, helping him push through each kilometer. In Bình Dương, during a night shift in the factory, worker Quang Liêm lifts his head amidst the machinery. Taking a sip of Number 1, he feels a rush of energy surge through him. “Just a bit more effort—for a better future for my child,” he tells himself.

In Đà Nẵng, inside a small kitchen filled with the scent of freshly baked pastries, Thảo Vy—once defeated after a failed business venture—stands determined before the oven. “With Number 1 by my side, I believe every new beginning is worth it,” she says, her smile lit by the hope of a fresh start.

From the fiery stage to midnight highways, from cramped dorm rooms and buzzing factories to dreams of entrepreneurship—the flame of “Sustain the passion” is spreading across Vietnam.

Number 1 fuels energy and ignites passion, empowering Vietnamese people to persevere and shine on their own journey.

Wherever there are young people bold enough to dream, to act, and to persevere—there is Number 1: energizing, inspiring, and igniting the Vietnamese spirit.

This is not just a wave of energy—it is the flame of millions of Vietnamese who are living fully with passion and moving forward with determination to reach their dreams.

Among these countless flames, Number 1 stands as an enduring symbol—continually energizing and fueling passion—so every Vietnamese can become the best version of themselves.

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