For drivers, early mornings, midday slumps, or moments of exhaustion are all times when they need an energy boost. A cold bottle of Number 1 helps them snap back, stay focused, and stay steady as they conquer every kilometer ahead.

He hits play on his favorite rap track and cracks open a cold bottle of Number 1 straight from the icebox to kickstart his day. The chill spreads through the cabin, easing the thick night air. The bold, energizing taste of Number 1 awakens every sense, charging him up for the long haul ahead.

Bathed in the glow of his high beams, the bottle’s iconic yellow gleams like a silent reminder:
“Number 1 is your partner in perseverance – fueling your journey, driving you forward to become the best version of yourself.”

Fueled Up. All In.

For the past decade, Duy has driven across Vietnam, from the northern hills to the southern coast. Every kilometer presents a new challenge. Every night is a battle with exhaustion. There are cold, brutal nights when drowsiness hits like a blackout curtain. One slip – one second of lost focus – could mean risking lives.

“Driving means there’s no room for error. Every turn is a life-or-death decision,” he says, eyes locked on the road with laser focus.

Whenever fatigue sets in, he reaches for another bottle of Number 1. One long sip – and the crisp, bold flavor snaps him back into gear. His grip tightens on the wheel like steel. His eyes beam through the darkness like headlights.

To Duy, Number 1 is more than an energy drink – it's a mental booster, a liquid motivation that helps him stay sharp, stay strong, and stay committed to chasing his dreams.

Every safe delivery isn’t just a paycheck. It’s another brick laid on the road to his dream: owning his own truck, coming home to his wife and kids with pride. Number 1 is the spark behind that dream – a fire that never dies out.

“Perseverance doesn’t mean just enduring,” he says with a smile. “It’s about having the hunger to keep going – to push your limits, no matter how tired you are.”
In the stillness of the night, music pumping and engine humming, he takes a swig of Number 1 and reminds himself:
“As long as I don’t give up, I’ll get there.”

A cold bottle of Number 1, with its bold flavor, fuels strength, alertness, and focus — keeping the fire of passion alive on every journey to conquer your dreams.

Spreading the Fire of Unshakable Passion

That same never-quit spirit isn’t just Duy’s story. It lives in millions of Vietnamese across the country:
Truckers crisscrossing provinces. Students burning the midnight oil. Factory workers grinding through overtime. Street cleaners quietly keeping the city spotless. Startup founders weathering every setback. Artists like Đen, who spent 15 years writing lyrics before stepping onto a stage.

Before the fame, Đen poured his heart into hundreds of demos. Now, he’s a symbol of persistence and a voice of inspiration — living proof that passion, when sustained, becomes a force that can’t be extinguished.

Duy and Đen come from different worlds, but their journeys echo the same belief:
"Fuel up. Stay passionate. Keep becoming a better you."
It's not about overnight success. It’s about grinding forward — every day — to get closer to your dream.

Lighting the Way for Millions

As night falls, the city glows — streetlights sparkling like a trail of stars. In truck cabins, student dorms, factories, cafés just starting out, the signature red and yellow of Number 1 bottles shine like beacons. Tiny flames across the map, lighting up the dark.

Inside Duy’s cabin, Đen’s voice cuts through the speakers, blending with the cold fizz of another Number 1:

"Fifteen years of walking with rap — I never stopped. Number 1 fuels me to reach new milestones."

Duy smiles, tightens his grip on the wheel, and drives on.

Out there, in the silence of the night, countless others are working just as hard — steady, determined, dreaming.

Keep pushing. Fuel your passion. Own your path.
This fire — sparked in millions of Vietnamese hearts — is blazing stronger than ever.
And Number 1 will always be right there, riding beside you.

Boost Your Productivity: Tips for a Productive End-of-Year Year-end work carries with it the aspirations of workers for a fulfilling and abundant Tet holiday with their families. Many are striving to find ways ...

"Ben Dam Me" Award: Encouragement from Number One Continuing its journey of energizing the community, Number One has introduced a brand-new award called "Ben Dam Me" (Enduring Passion).

“Enduring Passion” Award Review Process to be Completed by March 25 The "Ben Dam Me" (Enduring Passion) award's Board of Specialists will complete the selection process before March 25.