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Number 1 is always a trusted companion, fueling young people with the energy to stay passionate and keep moving forward on the path they've chosen.

“Dreams aren’t easy. But every day, I choose to power up with Number 1 to stay passionate and never quit. Step by step, I’m getting closer to where I want to be,” says Quoc Hung, a 32-year-old sous chef at a 3-star hotel in Ho Chi Minh City, his eyes glowing behind a veil of steam.

Staying Focused Under Kitchen Pressure

11 a.m.—the peak of the day. The once-quiet kitchen turns into a combat zone. Dozens of orders flood in. One slow movement can throw the entire flow out of sync.

“There were days I stood for 10 hours straight, constantly slicing, flipping, and seasoning. I was exhausted, but losing focus was never an option—one second of distraction and the dish is ruined,” Hung shares.

Being a chef demands extreme concentration and the ability to handle immense pressure. When the body and mind hit overload, a chilled bottle of Number 1 becomes Hung’s go-to ally, delivering instant energy.

“It wakes me up. My mind sharpens, and I can push through the rest of my shift,” he says.

In a kitchen where the temperature can hit over 40°C, and the pace leaves no room for error, every cut and pinch of salt must be precise. Amid this heat and hustle, mental clarity and lasting energy are the weapons chefs use to keep their passion alive.

“There are moments I’m dead tired, but when I power up with Number 1, it’s like a strength boost. It reminds me I’m not just cooking for customers—but for the dream ahead,” Hung adds.

Fuel up and stay passionate every day with Number 1 to chase your dreams and become the best version of yourself.

In Front of the Stove, Behind It—Dreams

Hung isn’t alone. Many young chefs are forging their own long-burning paths in the culinary world.

Thuy Diem, a pastry chef, shares how she’s often in the kitchen until 1 or 2 a.m. perfecting pastries for early morning events.

“There are nights my body feels like it’s giving out, but with just one bottle of Number 1, I get the energy to refocus and stay optimistic,” Diem says.

Beyond the precision and fast pace of her job, Diem also supports her parents financially, sending home every extra cent for their medicine. For her, every cake is not just a dish—it’s proof of her tireless devotion to her craft. Her passion keeps her steady.

As for Hung, he sees each day on the job as a chance to learn: how the head chef manages the team, how ingredients are chosen, how a kitchen is run. It’s all part of preparing for his future.

He may not know when his dream will come true, but he believes that every day in the kitchen—no matter how intense—is one step closer to his goal, and to becoming a better version of himself.

When Passion Meets Perseverance

For many chefs, a bottle of Number 1 provides an instant energy boost, sharp focus, and lasting stamina to handle the intense daily pressure of their work.

While Hung and Diem stoke the fire of their dreams in the kitchen, rapper Den, with 15 years of dedication to music, is another living example of passion and perseverance. From recording hundreds of demos in the early days to performing on big stages, Den has never let his passion fade.

That spirit is exactly what Number 1 aims to inspire: encouraging the young generation to live with lasting passion and determination—no matter the field they’re in. To help them confidently chase their dreams and contribute value to their communities.

The flames on the stove may die down, but the fire in the eyes of young chefs like Hung and Diem continues to burn. Amid the heat, smoke, and clatter of knives and pans, they tirelessly pursue their passion—cooking their way toward their dreams.

And on that journey, Number 1 is more than just an energy drink. It’s a symbol of the spirit to endure, to stick to your path, and to break through barriers no matter how tough the challenge.

Every drop of sweat shed in that blazing kitchen today is proof of a deep desire to rise and a will that refuses to give up—an energy that Number 1 provides to millions of young people every day.

Because passion doesn’t only burn in the kitchen. It’s everywhere:
– On construction sites where workers and engineers tirelessly build,
– In offices where young professionals race against deadlines,
– In recording studios where artists pour their souls into sound,
– On every street where delivery drivers and riders keep rolling no matter what.

Wherever there are young people who dare to dream, dare to act, and dare to keep going—Number 1 is there.
Fueling energy. Inspiring ambition. Igniting the spirit of perseverance.
So that every person can keep moving forward, conquer new heights, and become the best version of themselves.

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