Why Millions Trust Zero Degree Green Tea: A Story of Innovation, Quality, and Sustainability in Vietnam’s Beverage Industry
Two decades ago, anticipating the rise in demand for healthier and higher-quality drinks, German-based technology giant GEA Group — a global leader in food and beverage processing — delivered its Aseptic Cold Filling technology to Tân Hiệp Phát,tra one of Vietnam’s leading beverage companies. This pioneering move introduced what is now considered a 21st-century breakthrough in beverage production to the Vietnamese market.
This partnership laid the groundwork for a new quality benchmark in Vietnam’s beverage industry: drinks made from natural ingredients, retaining their nutritional integrity and original taste — all without preservatives. A prime example of this advancement is Trà Xanh Không Độ.
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| German-based technology giant GEA Group — a global leader in food and beverage processing — delivered its Aseptic Cold Filling technology to Tân Hiệp Phát |
Crafted from hand-selected Thai Nguyen green tea leaves and bottled using GEA’s state-of-the-art Aseptic Cold Filling system, Trà Xanh Không Độ preserves the distinctive aroma and characteristic bitterness that tea connoisseurs love. According to a Nielsen survey, 75% of consumers rated it the most aromatic and flavorful among ready-to-drink teas.
At the 2024 Vietfood & Beverage – ProPack Vietnam Expo, Vincent Mauer, General Director of GEA Vietnam and the Philippines, emphasized how Aseptic technology minimizes contamination risks by sterilizing both the product and its packaging before bottling in a sterile environment.
“What makes Aseptic Cold Filling revolutionary,” Mauer noted, “is that it goes beyond UHT sterilization. The entire filling process — from sterilized bottles and caps to the sterile environment — ensures top-tier safety and flavor retention.”
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| Vincent Mauer, General Director of GEA Vietnam and the Philippines |
Unlike traditional pasteurization, which can degrade nutritional value and alter flavor, aseptic filling maintains the natural taste and health benefits of green tea while eliminating the need for preservatives — extending shelf life and improving overall product stability.
Thanks to its authentic taste and stress-relieving qualities, Trà Xanh Không Độ has become a daily ritual for millions of young Vietnamese. It represents a new way to enjoy green tea — convenient, refreshing, and health-conscious.
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| Trà Xanh Không Độ has become a daily ritual for millions of young Vietnamese. It represents a new way to enjoy green tea — convenient, refreshing, and health-conscious. |
As sustainability becomes a key consumer priority in Vietnam, Tân Hiệp Phát continues to innovate. According to the 2024 Consumer Outlook and Expectation report by NIQ, 16% of Vietnamese consumers already consider sustainability a core value in their lifestyle — a figure that rises to 24% in short-term planning.
The latest 7th-generation Aseptic Cold Filling system has allowed Trà Xanh Không Độ to reduce the weight of its PET bottles by 50% — from 27g to just 13.5g — cutting CO₂ emissions by 20% per bottle.
As one of the world’s largest suppliers of food and beverage processing equipment, GEA is committed to driving sustainable innovation. Its upcoming 8th-generation Aseptic technology aims to further reduce resource consumption and carbon emissions, in line with the global push toward net-zero emissions.
By eliminating the need for cold storage, aseptic processing reduces logistics and energy costs, lowers the carbon footprint, and preserves product integrity — all without sacrificing consumer health or taste.
“Thanks to GEA’s aseptic solutions,” Mauer adds, “Trà Xanh Không Độ became one of Vietnam’s first beverages to meet U.S. FDA standards — a milestone made possible by scalable, upgradable technology.”
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| The latest 7th-generation Aseptic Cold Filling system has allowed Trà Xanh Không Độ to reduce the weight of its PET bottles by 50% — from 27g to just 13.5g — cutting CO₂ emissions by 20% per bottle. |
Today, Tân Hiệp Phát is not only GEA’s largest customer in Southeast Asia, but also its most significant partner in Vietnam. Their collaboration is a model of Vietnamese enterprise embracing green innovation, contributing to the national goal of net-zero emissions by 2050, as pledged by the Prime Minister at COP26.
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| Trà Xanh Không Độ is now exported to over 20 countries and territories, a testament to its quality and global appeal. |
“Since the first system transfer nearly 20 years ago, our collaboration with Tân Hiệp Phát has never ceased,” said Luigi Bonzanini, Global Director of Sales, Marketing & Project Management at GEA Procomac. “We’ve continuously worked together to optimize both performance and sustainability.”
Trà Xanh Không Độ is now exported to over 20 countries and territories, a testament to its quality and global appeal.
The longstanding collaboration between GEA and Tân Hiệp Phát has not only transformed beverage production in Vietnam — it’s also reshaped consumer expectations. Trà Xanh Không Độ exemplifies what’s possible when technological excellence meets a vision for health and sustainability.
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| The longstanding collaboration between GEA and Tân Hiệp Phát has not only transformed beverage production in Vietnam — it’s also reshaped consumer expectations |
Loved by millions, this tea is more than just a drink — it’s a lifestyle choice for those seeking wellness, refreshment, and a greener planet.
| Young People Enjoy Health Benefits of Herbal Tea Convenient bottled Dr. Thanh Herbal Tea helps the young to reduce stress from everyday life, even in social distancing or in the new normal state, ... |
| How 2K5 Students De-Stress After Graduation Exam? Taking a break, going on a picnic, watching a movie, going to the street, or going home and enjoying the cool bottles of Zero Degree ... |
| A Morning Beverage That Helps Control Blood Pressure and Prevent Cancer Drinking green tea in the morning can support weight loss, strengthen the immune system, regulate blood pressure, and inhibit cancer-causing cells. |
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