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With Number 1, many young people are energized, stay alert, and find fresh creative inspiration in their work.

Starting in September and continuing through the end of the year, the wedding season kicks off for Trần Khánh, who finds himself flooded with editing gigs — retouching wedding photos and producing pre-wedding videos for couples from studios across Ho Chi Minh City, Đà Lạt, and Phan Thiết.

However, Khánh’s main job is as a Digital Painting specialist at a media agency in Ho Chi Minh City. Every day, he and his team brainstorm and create visuals and video content for brand communications and viral campaigns on social media. On top of that, Khánh is passionate about photography. His ability to merge traditional photography with digital art in wedding visuals gives his work a distinctive edge, drawing in clients in droves as each wedding season approaches.

For today’s youth, effort alone isn’t enough — staying sharp and fueling their passion is key to achieving success.

“I work around 14–15 hours a day. The most intense — but also most exciting — part is editing videos and wedding photos. Every couple wants something unique and beautiful, but I’m always racing against tight deadlines,” Khánh shares.

To avoid burning out while working long hours in front of a screen, Khánh says he recharges daily with Number 1 energy drink, which gives him instant alertness, a refreshing boost, and creative inspiration.

“With Number 1, I have the energy to stay committed to my passion, grow professionally, and sharpen new skills — all while becoming a better version of myself each day. It helps me stay on top of both my full-time work and freelance projects, meeting quality standards and hitting deadlines,” he says.

“Many young people choose to power up with Number 1 while working long days and late nights to earn extra income, pursue their passions, and grow personally.

Looking back on his years of nonstop work, Khánh admits that without sustained energy, focus, and alertness, it would be nearly impossible to stay committed to the career he loves.

“I can’t forget those long days filled with meetings and brainstorming for new campaigns, only to spend the nights rushing freelance deadlines, mentally and physically drained. Without Number 1 to keep me sharp and focused, I wouldn’t have made it through those relentless periods,” he reflects.

Nguyễn Trần Trường Huy (28, Ho Chi Minh City) agrees. To juggle multiple jobs successfully, he believes that beyond experience and skills, energy, alertness, and focus are essential for staying passionate and working toward success.

Working in logistics, Huy constantly faces hour-by-hour deadlines as he oversees the entire supply chain — from packaging, shipping, and delivery to warehouse management. He also handles customs documents and coordinates with clients, tax departments, and customs authorities, especially as the year-end peak production season approaches.

“There are days I’m rushing between the office and shipping ports in gridlocked traffic and scorching heat, with my phone blowing up with calls about work progress. I’m completely drained,” Huy says.

Outside his logistics job, Huy also plays jazz drums with a local band that performs at cafes and lounges. “The money from music isn’t much — it’s the love for the drums and the rhythm that keeps me going after exhausting workdays,” he shares.

To power through his daytime logistics job and nighttime music gigs, Huy says he fuels up with Number 1 every day to stay focused and creative.

Number 1 doesn’t just help maintain alertness — it provides both physical and mental energy, helping them stay committed to their passion and become a better version of themselves.”

“With Number 1, I feel recharged, more alert, and able to handle complex import-export paperwork, where even a small mistake can have serious consequences. It also gives me the motivation and inspiration to keep pursuing my love for music and the arts,” Huy adds.

The journeys of Trần Khánh and Trường Huy — pushing themselves day and night for extra income and personal growth — reflect the message that rapper Đen and Number 1 aim to deliver to millions of young people:

“Number 1 doesn’t just deliver physical strength and mental alertness — it lifts your spirit, helping you stay passionate and move forward.”

With the inspiring message "Fuel your dreams with Đen and Number 1...", the brand taps into the energy of Đen, its ambassador, who has spent 15 years relentlessly chasing his passion for music. The message resonates with young people navigating the tension between ambition and reality, passion and pressure. Number 1 delivers a powerful call to action:

Stay energized. Stay passionate. Become a better version of yourself.

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