Steadfast in His Passion: The Story of a Man Who Guards the Night’s Peace

10:30 p.m. The lobby of a 40 story apartment building in the heart of the city is still bright with lights. People come and go, fewer by the minute. The elevator doors close, leaving only the sound of Phuc’s footsteps on the tiled floor, the familiar rhythm of another night shift. For five years, that steady stride has been his silent promise to keep residents safe.
August 15, 2025 | 07:00
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"Night is when everyone rests, unwinds, and I start my shift,” he said with a gentle smile. Few know that behind that calm expression lies a long battle against exhaustion, drowsiness, and the quiet strain every night guard must conquer through willpower and endurance.

A silent battle and dreams that never sleep

Working the night shift may seem easy, but for those who do it, it is a demanding test of both mind and body. While the city sleeps, they stay alert, watching every camera feed and listening for every unusual sound. There are bone cold nights when fatigue makes their eyes droop, but letting their guard down is not an option. Even a moment of negligence could lead to serious consequences.

Number 1 is always a trusted companion, fueling the journey to chase dreams and become a better version of yourself. (Illustration)
Number 1 is always a trusted companion, fueling the journey to chase dreams and become a better version of yourself. (Illustration)

“The night feels long. The clock moves so slowly, as if testing your endurance. The hardest moment is around 3 a.m., when your body wants to collapse but your mind still has to stay sharp,” he shared. Once, he nearly fell asleep in his chair, but when he looked up and noticed a resident’s apartment light still on, he thought, “I’m guarding the peace for someone’s dreams.”

He stood up, opened a bottle of Number 1, and took a sip. The cold burst spread through him, the strong flavor sharpening every sense. “Number 1 helps me stay alert and focused so I can keep going,” he said.

Before becoming a guard, Phuc worked as an air conditioning technician. A workplace accident pushed him to switch paths so he could take care of his mother and raise his two young children. “At first I felt sad, like I had fallen behind. But later I realized that any job is meaningful if you do it with passion and determination.”

The night shift gave him space to think and shape his future: opening an electronics repair shop. After work, he studied online, watched technical tutorials, and read whatever materials he could find. He calls this his journey of “steady passion,” a commitment to keep moving forward.

Energy that helps ordinary people achieve the extraordinary

Phuc is not alone. Across factories, offices, and streets, thousands of silent warriors continue working for their dreams. They keep moving, keep striving to become better versions of themselves.

For them, Number 1 is more than an energy drink. It is the boost that keeps them awake during late hours, focused through long shifts, and above all, fueled with passion as they chase their dreams.

“With Number 1, I get the strong energy I need not only to work effectively but also to keep my passion alive and hold onto the belief that tomorrow will be better than today,” Phuc said.

The moment of waking up refreshed with Number 1, fueling your journey of steady passion every day. (Illustration)
The moment of waking up refreshed with Number 1, fueling your journey of steady passion every day. (Illustration)

This mirrors the spirit spread by Den, Number 1’s brand ambassador, whose 15 year rap journey is built on persistence. From a young man nurturing a dream and yearning to prove himself, to an artist loved by millions, Den has never stopped moving. His steady dedication is living proof that relentless effort leads to remarkable achievements.

A journey of steady passion: From night guard to inspiration for a generation

At dawn, Phuc hands over the shift and steps outside. The entire city feels like a giant machine powering up: students heading to school with excitement, workers clocking in, vendors opening their stalls, start ups gearing up for breakthroughs, flights taking off one after another. Each person walks their own path, but all share the same deep desire to rise.

He pauses on the sidewalk and opens a cold bottle of Number 1. In that moment, the morning sun lights up the red and yellow bottle, a symbol of powerful energy and the will to keep pushing forward.

For more than two decades, millions have trusted Number 1 as their source of energy, helping them stay steady in their passion, rise above challenges, and become better versions of themselves.

“Every job has meaning, as long as you have the right energy boost and the alertness to stay persistent, keep the fire alive, and follow your dreams to the end,” Phuc thought as he took a long sip.

He strode into the new day. In his hand, and in the hands of millions, Number 1 has become a symbol of energy and determination on the journey of steady passion, accompanying each person as they chase dreams and move toward the future.

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