Vietnam Shines with Dual Wins at the 2025 Readers’ Choice Awards

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According to the Vietnam National Administration of Tourism’s Information Center, Vietnam has been recognized in both the “World’s Best Destinations” and “World’s Friendliest Countries” categories at the Readers’ Choice Awards 2025, organized by Condé Nast Traveler, a prestigious American travel magazine.

The winding rocky roads of Ha Giang (now part of Tuyen Quang), with their breathtaking and striking natural scenery, hold a special allure for travelers. (Illustrative photo)

In addition, Phu Quoc Island - known as the “Pearl Island” - claimed the top position on the list of Asia’s most beautiful islands in this year’s awards.

Why Do Travelers Choose Vietnam?

Vietnam surpassed numerous renowned destinations to make it into the global top 10. In the “World’s Friendliest Countries” category, Vietnam ranked 6th with a score of 97.27, while in the “World’s Best Destinations” category, it placed 9th with 94.29 points.

“Endless rice fields, ancient towns, and emerald-green bays - few places on Earth possess the same diversity and distinctive beauty as Vietnam. What makes it truly special is the warmth of its people, always eager to share the wonders of their homeland with visitors,” wrote Condé Nast Traveler.

Visitors to Ha Giang are most deeply touched not just by its stunning scenery, but by the warmth and hospitality of its people. (Photo: paoquan.vn)

Over the years, Vietnam’s unique charm and rich cultural identity have consistently earned it a spot among travelers’ favorite destinations. In 2024 alone, the country welcomed nearly 18 million international visitors, a number that continues to grow annually as more travelers seek out Vietnam for its blend of mystery, traditional culture, and unspoiled natural landscapes. The continuous expansion of new flight routes has also made it easier for international visitors to access Vietnam’s emerging destinations, connecting travelers with both major cities and remote gems across the country.

According to Condé Nast Traveler, what makes Vietnam truly captivating is its strong sense of community - from street vendors and early-morning exercise groups in bustling cities to roadside barbers and cozy homestays nestled deep in mountain villages. A trip to Vietnam would not be complete without venturing through the breathtaking mountain passes of Ha Giang (now part of Tuyen Quang Province), where winding roads reveal magnificent landscapes. Yet, beyond the scenery, what lingers most in travelers’ memories is the warmth and hospitality of the local people.

Phu Quoc: Asia’s Most Beautiful Island

At the “Top Islands: Readers’ Choice Awards 2025”, Vietnam’s Phu Quoc Island was named Asia’s Most Beautiful Island, earning an impressive 95.51 points from readers. Phu Quoc outperformed several well-known beach destinations, surpassing Langkawi (Malaysia - 92.99 points), Koh Samui (Thailand - 92.7), Boracay (Philippines - 90.54), and the Andaman Islands (India - 85.33).

Beach in Phu Quoc (Photo: Vietnam Discovery)

This recognition underscores Phu Quoc’s immense potential and rapid development, affirming its status as an attractive and modern destination capable of meeting the demands of contemporary travelers, while steadily becoming a favorite among international visitors.

Often hailed as a tropical paradise, Phu Quoc boasts turquoise waters, long stretches of powdery white sand, and vibrant coral reefs. The island is also home to vast primary forests and diverse ecosystems, making it a haven for nature lovers and adventure seekers alike.

A modern corner of Phu Quoc (Illustrative photo)

Equally impressive is the island’s growing infrastructure - world-class resorts, premium entertainment facilities, and modern tourism services have transformed Phu Quoc into a premier destination for relaxation and recreation. Visitors can indulge in luxurious experiences while still feeling immersed in the pristine beauty of nature.

With its outstanding natural and cultural appeal, Phu Quoc is establishing itself as one of Asia’s leading tourism centers. The “Pearl Island” is not only a premier resort destination but also a symbol of Vietnam’s dynamic tourism growth, offering both domestic and international travelers unique and memorable experiences.

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