Vietnam Taps Wellness Tourism as a Rising Travel Trend
	Phu Quoc Emerges as Favorite Destination for RoK's Travelers

According to Drift Travel, unlike short trips focused on quick “check-ins,” long-stay travel allows visitors to engage more deeply with local culture, nature, and daily life. Vietnam meets this trend well through its ability to connect journeys seamlessly from north to south, offering a continuous travel experience that is rare in Asia.

The stunning natural scenery of Ha Long Bay attracts many visitors to explore and discover. (Photo: Hai Phong Newspaper).

One of the key highlights emphasized by the magazine is Vietnam’s extensive and varied natural scenery. Travelers can begin in the northern highlands such as Sa Pa and Ha Giang, known for their majestic mountains and iconic terraced rice fields; continue to Ha Long Bay, a UNESCO World Natural Heritage site with thousands of dramatic limestone islands; then move through culturally rich cities like Hanoi and Hue, before ending in the dynamic Ho Chi Minh City or coastal resort destinations such as Phu Quoc.

Notably, Vietnam’s nationwide transportation network, especially the North-South railway, is considered a major advantage, allowing travelers to explore the country through a continuous journey instead of multiple disconnected flights. This creates a smoother, more natural travel experience and enhances Vietnam’s appeal compared to many other destinations in the region.

In addition, the blend of traditional and modern values contributes to Vietnam’s unique charm. From the historic Old Quarter of Hanoi and the heritage-rich former imperial capital of Hue to the vibrant, modern energy of Ho Chi Minh City, the country presents a multi-dimensional portrait of its land and people.

Vietnam’s recognition by Drift Travel comes amid a strong recovery in its tourism sector. In the first quarter of 2026 alone, the country welcomed 6.76 million international visitors, up 12.4% year-on-year and marking the highest figure on record.

Along with recent international recognition - such as Condé Nast Traveler ranking Vietnam among the world’s most beautiful countries in March 2026 - these positive assessments from global media continue to reinforce Vietnam’s position as a destination rich in experiences, well suited to the growing trend of sustainable and long-term travel.

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